When petroleum was rationed during the War, Maybelline was ordered to stop making their products. Tom Lyle told the Pentagon, "If women can't get their Maybelline, it will affect the moral of the men overseas." Petroleum vats remained full and Maybelline's products expanded around the world.
read more about Maybelline's marketing and advertising strategy over the last 100 years in The Maybelline Story and the Spirited Family Behind it.Original Maybelline Christmas Card 1952.
THE MAYBELLINE STORY : Miss Maybelline, the Pied Piper and Hobby the Clow...
Miss Maybelline, the Pied Piper and Hobby the Clown on The Coroner's Report Podcast. A True Crime 6 Episode Series.
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