Culture Magazine

Maybelline's FACE LIFT Attracts an Exploding 1970s Youth Market and Stockholders Cheer.

By Sharriewilliams
As disappointed as Tom Lyle Williams and his devoted employees were that the Maybelline Company left Chicago and moved to Tennessee, Abe Plough had a method to his madness.  Plough production and distribution finally got the bugs worked out by 1969 and Maybelline went into full swing... Profits sky rocked and my family's stock doubled.

Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.

Maybelline Ad -1969


Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.

Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.

Great Lash was born in 1971

Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.

Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.

Blooming Colors introduced in 1972

Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.



Maybelline's FACE LIFT attracts an exploding 1970s youth market and stockholders cheer.

Maybelline introduces face make up in 1977


1977 Maybelline Commercial Introduces KISSING STICKS

And who better to take over the growing youth market's desire for more, more, more products and sparkling ads, but Chicago's original Maybelline Company Executive Mary Ann Anderson....Stay tuned as her story unfolds tomorrow.


PRE-MERGER Thomas Lyle Williams Pr. & Tr. Thomas L Williams Jr Exec VP & Sec John W Cole VP Pur Harold W Ragland VP Sales Harris A Neil Jr Prod Mary Ann Anderson Adv POST-MERGER Abe Plough Pr Harry B Solmson Exec VP R Lee Jenkins VP John W Cole VP Pur Herbert H Bunchman Sec Sam B Hollis Tr Harris A Neil Jr Prod Mary Ann Anderson Adv After Harris A. Neil left Plough and moved to Colorado to start a new career, only one original Maybelline Executive remained with Plough, Mary Ann Anderson. 

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