Culture Magazine

Mattel’s New Play, Rate and Review Program

By Ashley Brooke, Kewpie83 @KewpieDoll83

Recently, Mattel started posting about a new Play, Rate and Review program open to anyone and everyone in the United States. The idea, from what I gather, is that the company will be putting products up on their website.  If you want to review an item you see, you’ll select it and Mattel will ship it to you free of charge.  After that, you’re obligated to review that item on the program’s website.  Now, that’s just my idea of what this program will be based off the FAQ’s.  It could be completely different.  We’ll have to wait and see.



This program covers all Mattel products, not just Barbie’s.  I signed up a week ago to see what this was all about. So far, I have yet to see anything appear on the site for review. To sign up for yourself, visit Mattel’s special website.

Do you think this will help or hinder Mattel?  Share your thoughts below.

March 11, 2015. Tags: mattel. Articles and Doll Histories, Uncategorized.

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By Ray-Cathe Weyel Skrobarcek
posted on 12 February at 03:36

Of course help! Smart idea by starting this program! My Grandkids will be my helpers!