Marc Jacobs is reinventing a classic to surprise and delight his loyal followers with the launch of Marc Jacobs Mod Noir. Just as Marc Jacobs is a fashion trailblazer, so too are his fragrances. Marc’s contribution to the fragrance industry started with a signature fragrance that became an instant classic and now encompasses an exciting collection of scents filled with sophistication, charm, and personality. He has built a brand with a broad appeal and brought a whole new generation of loyal fragrance lovers along for the ride. The juice takes its inspiration from Marc’s favorite flower, the gardenia, which interprets the scent with a modern and upscale feel.
Marc Jacobs Mod Noir
Marc Jacobs Mod Noir
Created with Jean-Claude Delville, the Marc Jacobs Mod Noir fragrance elevates signature scent into a contemporary sphere. Just as Marc Jacobs is a fashion trailblazer, so too are his fragrances.. He has built a brand with a broad appeal and brought a whole new generation of loyal fragrance lovers along for the ride. The airy floral fragrance opens with a field of lush, dewy greens, which gives way to freshly cut gardenias floating atop sparkling water, creamy musks leave a sensual dry down on the skin.
The bottle was designed by Established in collaboration with Marc Jacobs and is inspired by Marc’s quirky, striped fashion prints and interplay of black and white in his iconic runway collections. The unique bottle is a hallmark of Marc’s love for bold elements that cleverly juxtapose classic and modern styles. The linear stripes contrast the circular shape of the bottle while the shiny lacquer plays opposite to the matte frosted finish. The contemporary design of the deluxe carton adds to the sophistication and modernity of Mod Noir’s look.
The advertising was shot by world-renowned fashion photographer, Raymond Meier, a current contributing photographer to Vogue and The New York Times. Marc Jacobs Mod Noir will be available exclusively at Sephora and Marc Jacobs boutiques worldwide.
