Fashion Magazine

Marc Jacobs Beauty to Debut 2019 Campaign with Irina Shayk in Russia

By A Beauty Feature @abeautyfeature

marc jacobs beauty announces irina shayk as the newest face of the brand for 2019. a dedicated campaign and animation will debut at sephora russia on january 14 and irina will be making a personal appearance at sephora in moscow on january 26. this is the first official image of the campaign featuring irina, shot by david sims with creative direction by katie grand, makeup by diane kendal, hair by guido palau and nails by jin soon choi.

marc jacobs beauty to debut 2019 campaign with irina shayk in Russia

marc jacobs beauty to debut 2019 campaign with irina shayk in Russia

“when we entered russia earlier in the year. we knew we wanted to have someone who inherently matched the beauty and strength of the region. irina was a natural choice, and we’re thrilled to add her to the group. of impressive women who have represented marc jacobs beauty.”  tara loftis, vp of marketing, kendo brands

irina joins iconic women such as jessica lange, edie campbell, winona ryder, aya jones, kaia gerber, adwoa aboah, and lila moss, who have been, and also currently are, serving as faces of the brand.

marc jacobs beauty to debut 2019 campaign with irina shayk in Russia

“i’ve loved and admired marc for his wonderful fashions and overarching vision of beauty. it’s such an honor to represent marc jacobs beauty in my home country.” irina shayk.

in the lead campaign image, irina wears:

eye-conic multi-finish eyeshadow palette in 730 frivoluxe.

a longwearing eyeshadow palette of “chilled greige and violet” shades in fashion finishes – velvet, satin, silk, and lame – to layer and dress your eyes.

highliner matte gel eye crayon in 55 mist me & 63 (grape)vine.

matte lilac and dark purple shades of this malleable formula that glides on smoothly to line, define, smoke, smudge or layer

velvet noir major volume mascara.

ultra-black pigment is delivered to even the hardest-to-reach part of the lash line thanks to the lash-maximizing, curvy brush for epic lashes

o!mega bronze perfect tan in 104 tan-tastic

this super-sized bronzer instantly and universally imparts a radiant-matte finish thanks to its silky texture of micro-fine, jet-milled powder.

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