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Maison Lancome Announce Lisa Eldridge Makeup Creative Director

By A Beauty Feature @abeautyfeature

An incredibly talented artist who uses her outstanding technical virtuosity to express her highly modern sensibility, Lisa Eldridge has rapidly become an essential name in beauty sought out by the world’s greatest photographers, from Solve Sundsbo to Mert & Marcus, and regularly working with the most prestigious magazines and major luxury fashion brands and now Maison Lancôme  as their Makeup Creative Director.

Maison Lancome announce Lisa Eldridge Makeup Creative Director

Maison Lancome announce Lisa Eldridge Makeup Creative Director

Maison Lancome announce Lisa Eldridge Makeup Creative Director

A guide to the art of camouflage and artifice? Far from it. Lisa’s blog is all about wellbeing, offering practical tips on how to look gorgeous in a few short minutes and start the New Year feeling happy and good about yourself. With Lisa Eldridge, it’s all about you—not trends taken from catwalk shows or the season’s it shade, but answers to highly concrete questions that women ask. Never categorical or universal, adapted to beauty’s full diversity. Technique is always key, but accessible enough to make your own. Lastly, pleasure: the delight felt by today’s over a million subscribers every time she publishes a new YouTube video. The pleasure of learning, but also of watching and listening. Watching the precise, meticulously choreographed movements of Lisa Eldridge’s hands and listening to the warm and soothing tone of her voice: watching a Lisa Eldridge tutorial is a moment of pleasure, as addictive as it is instructive!

Maison Lancome announce Lisa Eldridge Makeup Creative Director

Beauty aligned with pleasure, promoting happiness and wellbeing? Lisa and Lancome simply had to meet. But this meeting had already taken place 20 years earlier, when Lisa worked as a beauty advisor at the Harrods Lancome counter. Back then, who would have thought that Lancome would one day name her Makeup Creative Director? Certainly not her—though perhaps Kate Winslet, the Lancome ambassadress, who has always trusted Lisa with her makeup.

 Maison Lancome announce Lisa Eldridge Makeup Creative Director

“Lisa and Lancome, immediately appeared evident for us,” explains Francoise Lehmann, General Manager of Lancome International. “We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”

“It’s an honor to be named Makeup Creative Director at Lancome, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Makeup Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!” Lisa Eldridge

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