If you're an indie author, have you got a mailing list? Only writing is more important. If you haven't yet started one, do it today, and comfort yourself that most of us get round to it later than we should.I use Mailchimp for my list. You can see my sign-up form here. The link is on my blog, my website, and at the end of my ebooks. I only email readers when I have a new publication out, but some authors use it to send newsletters to their fans. Seeing your list grow is satisfying - it belongs to you, and is a form of insurance in case something unwelcome happens with a platform you sell on. It's another component of self-publishing you have control over.
Mailchimp is free and provides a fantastic service, but its interface is not totally user-friendly. If you get stuck, Desmond X Torres has written a how-to guide on Kboards, which also mentions an alternative option for Wordpress users. Unable to customize your sign-up form? Kay Bratt has the answer here.
