Louis Vuitton presents Behind the Lens, Louis Vuitton’s online magazine NEWS presents the the Spring/Summer 2013 Sunglasses collection for men with the film Behind the Lens at http://vuitton.lv/149CKOS Los Angeles is the backdrop for Louis Vuitton, in this short film directed by KT Auleta.
Since 1854, Louis Vuitton has explored new frontiers and pushed the limits of innovation. A pioneering spirit defines its history and technological advances in the transportation system fired the imagination of the House. While a transportation revolution was taking place, Louis Vuitton was already anticipating the needs of the next generation of travelers, always creating state-of-the-art luggage pieces such as the 1854 trunk made of waterproof-treated canvas or today’s four-wheel trolley.
“Through patronage, we wish to give something back that is in the general interest and thereby share our economic success with everyone.”
Bernard Arnault
If LVMH has established itself as a major economic player, it also constitutes a social and cultural institution in its own right. LVMH‘s economic success has thereby allowed the establishment, from 1990, of a legitimate and useful action of general interest:
Legitimate, since the Group consolidates its development, year after year, as a unique body of values related to heritage, know-how, creativity, innovation, art of living. These values, shared and claimed by people worldwide, constitute the leading elements of its Houses’ success, and of that of their products. Through patronage, LVMH intends to defend, and thereby redefine luxury as generous, affective, authentic, a definition to which the Group’s chairman and his associates are truly committed.
Useful , of course, since LVMH‘s institutional action intends to mark, through a civic act in favor of the greater good, its commitment to solidarity with culture, youth, and the great humanitarian causes or public health issues. LVMH’s patronage is inscribed under the sign of creative passion, and a profound love of human values.
The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.
In view of this mission, five priorities reflect the fundamental values shared by all Group stakeholders:
- Be creative and innovate
- Aim for product excellence
- Bolster the image of our brands with passionate determination
- Act as entrepreneurs
- Strive to be the best in all we do
Louis Vuitton presents Behind the Lens
