Media Magazine

Long Form Journalism Finds Perfect Home in the iPad

Posted on the 02 February 2012 by Themarioblog @garciainteract

TAKEAWAY: All that frequent talk about iPads being a “lean back” platform may be one reason that longer narratives do so well there.  A new app celebrates the long story.  Newspaper editors may take a cue from it. 


blog post image

Writers everywhere, celebrate.  Long form journalism may be the new black—-in the iPad, at least.  The longer narratives are back, but did they ever leave?

I have no doubt whatsoever that the iPad is a great platform for long form journalism.
The fact that , as we begin to hear from various sources, the iPad is a “lean back” platform, used primarily in the evening ( 8 to 10 pm, prime time iPad use in many cases), there is no reason to doubt that the time and mood will encourage users to read longer pieces for which they may have not had time during the day.

If, as I insist, the tablet is very close to the book in how we use it, when we use it, and how we approach it, then I can imagine that this new app, to be published by the appropriately called longform.org, will be well received.  Based on the information provided, the app will initially feature Longform.org’s top 25 most popular sources, which range from the websites of monthly magazines like GQ, The Atlantic and The New Yorker to online-only offerings such as The Awl, Grantland and Longreads (a like-minded aggregator).


The app premiered Feb. 1 and I have downloaded it for a look.

As an aggregator, this app takes the user to a variety of publications where a specific article can be found and read in its entirety.

The app is simple and easy to use, basically two elements in the navigator: Readability, which stores reading list articles you want to read later; one can also bookmark within the Longform app and from anywhere on the web.

This app works both in vertical and horizontal landscape modes. It costs $4.99 to download the app.

The offerings for “long form reading,” provide an incredible variety of topics, such as:

The first sexual revolution: lust and liberty in the 18th century (guardian.co.uk)

Con artist starred in sting that cost Google millions (online.wsj.com)

Let the robot drive (wired.com)

The story of a suicide (newyorker.com)

and, a fun one,

It’s Saturday Night! (vanityfair.com)

As everything else with the iPad, stories will have to be better to justify being longer.

In one of my workshops this week, to a regional newspaper group, I reminded them that it is more difficult to be an editor, a designer, and, of course, a publisher in today’s media environment.  The demands are greater for creative and innovative people who decide to work in tablet publishing.

App fun with the Oscars

The New York Times and Facebook launch app for Oscars
http://www.mediamughals.com/News/1/4/Article/9020/The_New_York_Times_and_Facebook_launch_app_for_Osc

First paragraph: The New York Times and Facebook have joined hands for a social media project that will allow users to cast and share their interactive ballots for this year’s Academy Awards with their Facebook friends.Users can access the Oscar Ballot App on NYTimes.com to view the official nominations and select a winner for each category.

My take: This is the type of interaction between users and the media that we will be seeing more of in the future.  I am curious and delighted to see the NYTimes and Facebook alliance for interestint projects like this. It is a clear indication of the dramatic change that has taken place in our industry, with even the major media players, like the Times, coming to terms with the extremely important social media, and coming to the central square to join it.  Moments that redefine the media, circa 2012, and where the audience wins big time.

 

TheMarioBlog post #939

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • The Worst Christmas Specials Ever. Still.

    Worst Christmas Specials Ever. Still.

    Exactly ten years ago I shared this wonderful relic of the Olde Days of the Blogosphere, by John Scalzi. It was old then, and it's even older now. Still make... Read more

    9 hours, 41 minutes ago by   Russellarbenfox
    SOCIETY
  • Happiness Is... Getting Used to the Mayhem

    Happiness Is... Getting Used Mayhem

    I know, half of the school holidays has gone by in a flash and we are nearing mid-December already! How can it be, right? That means we only have a few more... Read more

    11 hours, 11 minutes ago by   A Happy Mum
    FAMILY, SELF EXPRESSION
  • How Speaking Up Can Create Greater Happiness and Success

    Speaking Create Greater Happiness Success

    It's not always easy to find the words when you don't know what the reaction will be, but just how much do we avoid speaking up? According to research, 72% of... Read more

    The 11 December 2018 by   Ncrimaldi
    BUSINESS, CAREER
  • MDM Recordings Introduces TJ Miller

    Recordings Introduces Miller

    MDM Recordings unveiled a new member of their label family on Monday night at the Canadian Country Music Association office in Toronto, introducing a small grou... Read more

    The 11 December 2018 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • 15 Non-toy Gift Ideas for Kids

    Non-toy Gift Ideas Kids

    With Christmas just two weeks away, the pressure is on. And if your kids or the kids you’re buying for are like my kids, they really don’t NEED anything. Read more

    The 11 December 2018 by   Thesamanthashow
    LIFESTYLE, SELF EXPRESSION
  • Handle with Care: Consolidating Bill Traylor’s Artwork

    Conservator Catherine Maynor has extensive expertise caring for works on paper at the Smithsonian American Art Museum, including many by self-taught artists,... Read more

    The 11 December 2018 by   Americanart
    ART & DESIGN, CULTURE
  • Recipe: South African Three Bean Salad1 Min Read

    Recipe: South African Three Bean Salad1 Read

    Summer in South Africa means Braai - their word for BBQ. This light and bright salad makes the ideal complement to traditional BBQ fare. Serve it alongside... Read more

    The 11 December 2018 by   Healthytravelblog
    TRAVEL

Paperblog Hot Topics

Magazine