Lladro reception uptown near 57th Street featured jazz musicians and rose Prosecco in the three-story atrium at their showroom. The company is expanding their brand into the next millennium by attracting a younger crowd and creating the next generation of collectables for the Transformers generation. Actually, that's a few years off, they're likely targeting the tail end of the baby-boomers who have enough disposable income to consider adding these very attractive statues to their art collection. I can imagine Godzilla in porcelain, or figures with movable parts on pivots and elastic bands. What kind of designer porcelain will attract generation X, Y and Zed?
invitation to the event
Contemporary collectable figures from the opening at the New Museum in New York featured the new direction the company is taking. Lladro Atelier commissioned three artists to make their own create a series of limited-edition using a blank porcelain cartoon character by Lladro as a starting point, much like the Disney vinylmation series and KidRobot designer toys.
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