In an effort to refocus as the main information site for professional users, Linkedin has decided to review its homepage. Gradually deployed, the new page shows clearly the characteristic features of Facebook and Twitter.
Competition seems to take a new turn in this relatively niche social networks emerge. In late June, Twitter announced the end of its agreement with Linkedin, cutting short the inclusion of the news feed of its users in their Linkedin page.
The social network for professionals offering thus incorporates a homepage where information will be released in order to look more like a news feed, rather than a patchwork jumble of updates to statutes and additions of relationships. Already used in some of its mobile application service Linkedin Today, a service that focuses the news filtered through the network of contacts with its users will now have a more prominent place in this home page.
“It is only the beginning of several new additions to the home page, which should make the homepage more personalized and more versatile,” explained yesterday Caroline Gaffney, director of product for LinkedIn, the blog of company. ”The idea is to make the first Linkedin web destination to discover and discuss what’s happening near you, your industry and your professional network. ”
As is fashionable these days on social networks, and more opportunity to comment on publications of all kinds on the screen, users can specify which news they like. Each new addition will also be visual, integrating photos help make everything lighter and more enjoyable to watch.
Those who are eager to see what’s going on will not have long to wait: Linkedin promises an update which will take place gradually over the next few weeks.