Lana Del Rey for H&M; Fall 2012

We first heard her at Christopher Kane's S/S 2012 show - a sure sign that she was going to be big in the fashion world, no? Now with a Vogue cover and a namesake Mulberry under her belt Lana Del Rey is still going strong and has just been unveiled as the latest face of H&M - not quite Vogue but hardly the worst job in the world. Shot by Inez van Lamsweerde and Vinoodh Matadin the A/W 12 campaign kept true to Del Rey's signature 50's housewife style with H&M's Creative Director Donald Schneider telling WWD "the mood is very LA noir."

 I love the burgundy colours running through the collection and the pink angora sweater and feather ruffle skirt are great wardrobe additions.

What do you make of Lana's latest venture?
Do you rate H&M's A/W12 Collection? Will you be buying into it?
Images: Telegraph