What do you get when you combine the very best of France with the very best of Switzerland? Nope…chocolate flavored perfume is not correct. Allow us to rephrase the question. What do you get when you combine the very best of Swiss engineering and the intricate glass work of one of Europe’s finest houses? You get a 15-Day Table Clock worth $480,000.
Where Does One Buy a Half-a Million Dollar Clock?
via Luxatic
The price point alone would suggest that you are unlikely to locate this item on the shelves of your local Wal-Mart. Indeed, in an attempt to rebrand itself as a top-end, luxury lifestyle name, French glassmaker, Lalique, has partnered with Swiss watchmaker, Parmiagiani Fleurier, to take the luxury item market by storm. Towards that end, the marketing thrust is slated to be conducted at exclusive events and expected to be aimed at a very select clientele. Obviously.
Inspired by Art Deco designs, the 15-Day Table Clock collection comes in four different colors. The offerings come in a beautiful, one-of-a-kind black crystal clock, which will set the proud owner back nearly the aforementioned half a million dollars. Additionally, the collection will also include fifteen clocks made in red, blue, and clear crystal. Each of these limited-edition mechanical works of art is priced to lower your account balance by $98,000.
Each painstakingly, hand crafted work of art is assembled with the precision and attention to detail that one might expect from a $100,000 product. As such, consumers can expect to have to wait upwards of three years before acquiring their costly timepiece because Parmiagiani Fleurier will only be able to produce five of them per year.
High-End is the New Bed Fellows…
The union between Lalique and Parmiagiani Fleurier is just the latest in high end company partnerships. Another recent collaboration include Ferrari and Veuve Clicquot Champaign. Both companies, at the top of their respective industries, have combined to promote their shared values of excellence, high standards, and creativity in all that they produce. Like the Lalique and Parmiagiani Fleurier combination, the move is seen as a way of branching out to new customers through global marketing events, side-by-side appearances, and design collaboration.
