Kristen Stewart the face of the Florabotanica fragrance by Balenciaga Paris, appears in her new campaign, shot by Craig McDean. The image features Kristen in black and white with colorful floral vines crawling up her bare back and wrapping around her shoulders. Florabotanica is a fragrance based on an experimental rose. The scent opens with refreshing notes of wild mint, while the heart is a delicate Turkish rose essence. The scent dries down into vetiver notes and white amber.
Kristen Stewart Florabotanica fragrance by Balenciaga Paris
What Balenciaga thinks their fragrance smells like: “Florabotanica is an experimental rose fragrance whose story takes place in a strange and wonderful garden in which you don’t know whether the flowers are innocent or poisonous.” The bottle is a couture object that completes the story of a beautiful flower inside a dangerous garden. The highly graphic black and white stripes are a very strong visual element in the history of Balenciaga fashion.
“Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history”, said Isabelle Guichot, CEO Balenciaga.
Kristen Stewart Florabotanica fragrance by Balenciaga Paris
“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of twisting the codes. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga”, said Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc. Says Kristen Stewart: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”The face of FLORABOTANICA Kristen Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010. Since the start of her Hollywood career, Kristen Stewart has captivated audiences with her impassioned character portrayals.
The Collection
Balenciaga Florabotanica EDP 30ml $85
Balenciaga Florabotanica EDP 50ml $125
Balenciaga Florabotanica EDP 100ml $155
Balenciaga Florabotanica Shower Gel 200ml $55
Balenciaga Florabotanica Body Lotion 200ml $60
Balenciaga Florabotanica is available 4th November 2012 from David Jones & Myer. For stockists please call 1800 812 663.
