John Frieda® Haircare is offering the 1 in 3 Australian women* with fine, brittle hair a NEW transformative product range specifically tailored for their complex and evolving volume needs.
With ongoing performance, through multiple usage of the John Frieda® Luxurious Volume Core Restore range hair is left with 2x the strength and 2x the volume. Now women globally can get to the core of their fine hair problems and reveal naturally thicker looking hair that refuses to drag anyone down.
Ladies, it’s time to fight the fear of flat hair
John Frieda® when strength speaks volumes
For women with weak hair it is not about seeking big hair – with 84% saying ‘the look of their hair affects how they feel about themselves’* – it is more about wanting hair that looks normal, healthy and beautifully maintained that builds inner confidence.
Enter the Luxurious Volume Core Restore trio from John Frieda®. With patented technology to penetrate the hair fiber and strengthen the protein chains, finally there’s a solution to transform hair from within to maximise lasting strength and volume!
This innovative range puts protein-deficient fine hair back into balance, infusing an essential Protein-Strength Complex into each individual strand to strengthen and unlock a new level of volume and movement.
SHAMPOO MAXIMISE VOLUME & VITALITY
Lifting off with the Luxurious Volume Core Restore Protein Infused Shampoo with volume polymer for added volume, the shampoo effectively acts to create space between hair fibers for volume building strengthening care.
CONDITIONER INFUSES FOR WEIGHTLESS VOLUME
Follow with the Luxurious Volume Core Restore Protein Infused Clear Conditioner the first conditioner with a clear gel formula, purposely free from heavy ingredients, such as fatty alcohols or heavy silicones, so hair is never left flat and lifeless.
John Frieda® when strength speaks volumes
LUXURIOUS VOLUME ADVANCED PROTEIN VOLUMIZER
Finish with the heat activated Luxurious Volume Advanced Protein Volumizer, applied to wet hair this formula penetrates and forms temporary bonds between the hairs natural protein chains, to minimize breakage and build additional strength with each use for a longer lasting natural style.
