Introducing the NEW John Frieda® Radiant Red® Red Boosting Range. Fight color fade
one wash at a time.
1 in 6 Australian women say their color fades too quickly.
1 in 5 Australian women say that ‘Red’ is their ideal hair color.
1 in 3 Australian women use shampoo that helps their color.
Source: John Frieda® Global Fact Book 2017
As the expert in tailored hair care solutions, John Frieda launches its new, first to market Radiant Red Red Boosting range. The color depositing range that fights color fade and perfect for all shades of red.
With added Pomegranate Extract and Vitamin E, the new formula actively boosts the natural red tones in red hair, enhancing desired vibrancy and shine.
John Frieda® Red Alert
Without drastic color change the Radiant Red Red Shampoo and Conditioner replenishes red tones and improves hair condition with every use. Using state of the art technology, the Radiant Red Red Boosting
Shampoo offers color preserving ingredients that penetrate the hair shaft to effectively slow color fading.
Complimented by the Radiant Red Red Boosting Conditioner, red tones are infused into the hair cuticle, targeting damaged and faded areas ensuring a luxurious even color, from root to tip.
Finally, a solution to prolong and boost color pigments that leaves red hair looking richer and vibrant for longer!
Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems, for salon-calibre results you can see and feel.
John Frieda® Red Alert
On counter May 2018 in Woolworths, Priceline, Chemist Warehouse, independent pharmacies and select retailers nationally.
John Frieda Radiant Red RED BOOSTING SHAMPOO 250mL RRP $17.99
John Frieda Radiant Red RED BOOSTING CONDITIONER 250mL RRP $17.99
