For you BlackBerry fans might upset due to the fact that the market demand for the device made by Research in Motion is decreasing from year to year. Even worse, it looks like RIM itself can not handle this. But Jim Balsillie, the former co-CEO of RIM's new back end of March, it actually has a radical plan to RIM in order to stay alive. Instead of focusing on hardware and software bundling as did Apple, Balsillie idea is to allow the use of the BlackBerry network in other platforms such as IOS and Android in order to use the BlackBerry services like BlackBerry Messenger.
He also wanted to tempt the operator to use the BB network to attract users Feature Phone to use a data-plan is limited to just chat and social media (such as the BB is not the full package service). The service provider can keep prices low because the networks are dealing with RIM. When Balsillie proposed plan, he was rejected by the new CEO Thorsten Heins, a former co-CEO Mike Lazaridis and other executives. They chose to focus on the BlackBerry device 10 that will come. No mistake, this is the main reason why he resigned. How do you feel, whether Balsillie is a brilliant plan or vice versa?
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