What do you get when you take a HBO original series and combine it with a luxury jewelry line? Scosha’s latest jewelry campaign featuring Jemima Kirke. Before we get too far into the splendid jewelry campaign let’s look at a brief background of the collaboration. After all how where did this artsy ad stem from?
Scosha is well-known for its unique upscale jewelry. The name “Scosha” comes from its Australian born CEO Scosha Woolridge. The designer has over 125 stores in four different continents. With urban designs and luxurious gold plates, Scosha is a top player in the luxury jewelry industry. The brand is located in an evolving marketplace. Based out of NYC, a place where stars are seen on a regular basis; Scosha thrives off diversity.
According to Scosha.com, “The Scosha concept was born in 2000 from a vivid memory of a very young girl she met at an orphanage she was visiting in India. In poorer areas throughout the world, children’s ears are pierced via needle and thread, where the thread stays until the ear has healed. The beautiful girl had hot pink threads passed through her earlobes and there, dangling from the loop of cotton, was a tiny gold bead. It was this use of textile being attached to the body, and combining it with a traditionally precious material, that struck Woolridge as the perfect balance. “If I couldn’t take her with me, I wanted to take her ears and put them in my backpack. Unfortunately, neither of these two options came to fruition,” says Woolridge.
Having said that Jemima Kirke is a young, hip, British actress born in London but raised in New York City. Her father, Simon Kirke, was an English drummer of a rock band. Jemima’s mother was a vintage boutique owner. Jemima’s parents sent her to college where she got a Bachelor of Fine Arts. She attended Saint Ann’s School in New York and then went on to attend Rhode Island School of Design; where she met Lena Dunham. Lena asked Jemima to appear in a feature film by the name of “Tiny Furniture”. After doing so Jemima Kirke got her big break into the entertainment industry.
When it comes to being the face of Scosha, Jemima rocked the campaign! Her flawless skin went together seamlessly with the jewelry line. Now that we know a bit about the background of the company it makes sense why they would pick an up and coming actress with a NYC flair to her name. The new campaign shows off both a chic yet metropolitan image for Scosha and Jemima Kirke.
After reading about the history of Scosha and Jemima Kirke it’s a no brainer why Jemima Kirke is the new face of Scosha. Its urban culture goes well with her New York City appeal. Scosha’s accessories range from affordable to very pricey. Rather it be bracelets, earrings, necklaces, or rings, the brand has something for every occasion. With that said it is no wonder they choose Jemima Kirke as their campaign model. She gives off a very “cultural vibe”. In turn allowing the brand to show it has a piece of jewelry for everybody.
