Fashion Magazine

Italian Style Furniture Porro First Mono-brand Showroom Asia

By A Beauty Feature @abeautyfeature

Porro has arrived in Hong Kong with its first mono branded show room in Hong Kong, Porro was founded in Brianza, the traditional birthplace of Italian quality furniture. As Hong Kong is often considered a transient location for many executives, whose work and lifestyle takes them around the the world to live, purchasing furniture for your home has to suit the global traveler, furniture that travels well is like good luggage, it has to arrive in one piece and looking good.

Italian style furniture Porro first mono-brand showroom Asia

Italian style furniture Porro first mono-brand showroom Asia

Since 1925 the Porro family has run the firm in accord with a furnishing vision that unites the craft traditions of the time with the state-of-the-art production and computer technologies of today. The culture of furniture as a family heritage, together with the principles that govern production – clean lines, regular forms, functionality – have enabled Porro gradually to secure a large share of the international market.

Italian style furniture Porro first mono-brand showroom Asia

Italian style furniture Porro first mono-brand showroom Asia

Porro asserts a claim to a contemporary home concept that it has been exploring for years: a fluid space in which the various furniture elements, ranging from modular systems for the living area and bedrooms, to holistic product collections, are combined to create complete settings for the living area, dining room, bedroom, study and wardrobe – the new heart and “secret chamber” of your home.

 Italian style furniture Porro first mono-brand showroom Asia

This important legacy has always been shared with many of the leading Italian and international designers, such as Piero Lissoni, the firm’s art director since 1989; Jean Marie Massaud, Christophe Pillet, Piergiorgio Cazzaniga, Ferruccio Laviani, Decoma Design, Elisa Ossino, Werner Aisslinger and Wolfgang Tolk, whose collaborative efforts have helped to set Porro’s collections at the forefront of the furnishings sector.

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Italian style furniture Porro first mono-brand showroom Asia

Porro targets the medium-high, high and luxury market segments, ones where an object must not only fulfill its furnishing role, but also and above all reflect an identity, a lifestyle and a vision of the home. Natural, simple materials used together with high-tech ones: yet another example of the fusion of tradition and innovation.

Italian style furniture Porro first mono-brand showroom Asia

Italian style furniture Porro first mono-brand showroom Asia

Italian style furniture Porro first mono-brand showroom Asia

All based on firm principles of design and function, the ranges feature different, quality finishes, combinations of materials and colors, so each product may be a reflection of the person who chose it. The whole production range does in fact offer a vast choice of combinations and finishes. In a word, customized.

See the collection at Porro Hong Kong Showroom G/F The Ellipsis 5-7 Blue Pool Road Happy Valley, Hong Kong. Tel 852 2577 5716.


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