Introducing LA VIE EST BELLE EN ROSE. Joining the famed family of La vie est belle… La vie est belle en rose is the new eau de toilette and expression of pure happiness imagined by Lancôme. A modern interpretation of the peony, as a symbol of joy, turning everyday moments into a celebration of life.
LA VIE EST BELLE… AN INVITATION TO OPTIMISM
Offering a new take on freshness, the floral heart of La vie est belle en rose is the star of this eau de toilette, while the famous iris and woody background that make La vie est belle such an iconic fragrance, has been lightened and enriched with a new fresh floral bouquet.
The fragrance’s powerful heady notes of bergamot and red fruits instantly hook you in, while the rose and peony accords have an irresistible luminosity.
Introducing LA VIE EST BELLE EN ROSE
THE INSPIRATION – LIFE IN PINK
The story of La vie est belle is the story of happiness, a feeling which shines brighter than ever before with the introduction of La vie est belle en rose.
A colorful, shining fragrance, which spreads a pink trail of optimism with every spritz, transforming ordinary moments into magical ones and allowing women to experience la vie en rose at its fullest.
Painting your world in pink hues, and making you experience life differently, the optimism of the pink peony is contagious, spreading its refreshing magic to enable all women to see life from a new perspective.
Just one drop and everything is transformed into a life seen through rose spectacles, a filter of happiness that projects itself on all those around you.
LA VIE EST BELLE EN ROSE: THE CREATION
What happens when two of the world’s Master Perfumers come together again to create a new masterpiece? For Anne Flipo and Dominique Ropion, working together on La vie est belle en rose Eau de Toilette. It was a chance to give their shared love of the fabled peony a new expression, with their respective approaches resulting in a new and unique harmony that only they could create.
Flipo’s direction favours a fresh, bright, floral bouquet and was as much inspired by the peony as by the rose.
“These two flowers blend harmoniously. When the peony expresses a fresh and petal facet, the rose stands out, thanks to its richness, with green and spicy tonalities.
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