Fashion Magazine

Introducing: Fury

By Lesassorties @LesAssorties

After several years of working in womenswear, millinery and handbag design, Lisen Magnusson realized that her deep interest lied in shoe design. She was employed in many companies before eventually establishing her own line, Fury, alongside her business partner David Frymann in 2012. A mix of fashion and art – the latter inspired by Magnusson’s art background besides fashion design – their silhouettes have come to be instantly recognizable, making Fury another addition to the crop of young British designers who turn fashionable heads with their flamboyant creations. Within one year, Magnusson and Frymann saw their collections being included in Haizhen Wang Autumn/Winter 2013-14 show at London Fashion Week, stocked in high-profile boutiques and featured in renowned publications around the world, earning them a spot in the Footwear Designer of the Year at the Drapers Footwear and Accessories Awards in 2013.




Glam rock spirit and feminine edge are at the heart of the brand, and so is superior expertise: “I want every shoe to be distinctive and tough – a little bit rock ‘n’ roll,” Magnusson shares. Sexy chic is a theme that underpins every collection, epitomizing “London cool.” However, she aspires for her shoes to be seasonless: “I want to do something iconic,” she explains. “I never follow trends, but prefer to sketch whatever comes to mind and whatever I feel like at the time – I think that this is what makes our label unique. For all the spontaneity during the design process, the shoes all complement each other perfectly while standing out in their own right.”



The handpicked materials are luxe yet sustainably sourced – python leather is sourced from certified farms in Indonesia. Their multifaceted shoe range brings together a variety of styles from high-heeled stilettos and studded pumps to effortless chic flat ankle boots. Every piece features a signature zip-pull and quirky adornments, like oversized tassels, metal hardware, brushed and dyed leather. The collections are designed in London and handcrafted in Portugal.



While shoes are – and will be – the main focus and winning point of the company, the future may hold more than footwear for Fury: “It’s my personal dream to have a multi-product brand, so shoes, handbags, maybe sunglasses,” Margusson says. “We might go into accessories but, firstly, we are a shoe brand. It’s our first project and it is very special.”



Images © Fury


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Inside New Opening Church on the Hill, Glasgow

    Doors Open at Church on the Hill Iconic Southside Glasgow bar, Church on the Hill, has opened its doors again, following a £650,000 refurbishment. Read more

    The 20 April 2018 by   Emma
  • Summer Dresses Ideas

    Summer Dresses Ideas

    Coucou everyone,Summer is almost here, are you excited?Long days on the beach (in the park), light evenings with glass of rose on the terrace, delicious ice... Read more

    The 20 April 2018 by   Dusana Bozenkova
  • BNV007: Who Is Brand New Vegan?

    BNV007: Brand Vegan?

    In this episode of the Brand New Vegan Podcast, I’m going to pull a Stan Lee and give you my Origins Story.    Please tell me you know who Stan Lee is so I don’... Read more

    The 20 April 2018 by   Chuck Underwood
  • Donated Photos for the Diversity in Yoga (DIY) Photo Database!

    Donated Photos Diversity Yoga (DIY) Photo Database!

    by NinaLisa Leigh, Age 56I’m so excited about my new project, the Diversity in Yoga (DIY) Photo Database! Every time someone sends me a photo, I smile. Read more

    The 20 April 2018 by   Ninazolotow
  • Video: A Road Trip To All 59 National Parks

    Video: Road Trip National Parks

    Next week is National Parks Week here in the U.S., and to celebrate I thought this video was appropriate. It follows travelers Matthew and Renee Hahnel as they... Read more

    The 20 April 2018 by   Kungfujedi
  • Bumpdate: 25 Weeks

    Bumpdate: Weeks

    Happy Friday babes! The sun is shining and there is NO snow in the forecast for the foreseeable future. HAPPINESS! We have a super fun and jam packed weekend... Read more

    The 20 April 2018 by   Thesamanthashow
  • Starplex Renamed To Dos Equis Pavilion

    Starplex Renamed Equis Pavilion

    In a press release that just hit my in-box, HEINEKEN USA has announced the signing of a marketing alliance with Live Nation giving their key Mexican import Dos... Read more

    The 20 April 2018 by   Ohsocynthia