There is a universal truth that no matter their style – ripped, skinny, flared, boyfriend – jeans are a timeless garment and an everyday staple. The fact that they are extremely versatile has turned them into an efficient substitute for elegant wear even during the most high-profile events like fashion week. Being one of the most demanding denim customers out there, we would hardly trade our favorite worn-off Levis for a fashionable pair of jeans provided by a contemporary denim company. However, when a renowned PR specialist highly praised by colleagues (denim experts/founders of Jean Stories being among them) for her personal sense of style and her long-lasting affair with denim, then it is definitely worth reconsidering.
Stella Ishii, founder and proud owner of The News, a New York-based showroom which has successfully helped launch the careers of some of New York’s biggest names today – Alexander Wang, Phillip Lim, and The Row to name a few – established her denim line 6397 in September 2012 alongside her former client and co-founder of Cheap Monday Jeans Lasse Karlson.
Her infatuation with denim began in an early age, when she was still a student, and has since become part of her everyday attire underneath a turtleneck sweater. The first days of 6397 she used to frequently turn to her old collections of jeans for inspiration, but her News team also played a key role to it; their daily sartorial choices inspired Ishii to create pieces that she and her team would want to wear. “The inspiration of 6397 comes from my staff and their cool and individual sense of style,” Ishii explained.
Her line includes a range of contemporary, effortless pieces; almost half of the collection is comprised of denim with the other half including items complementary to denim – cozy cardigans and sweaters, baseball tees and casual dresses. 6397 focuses on simple yet beautiful fabrics and fine finishes, and is set to become an everyday go-to piece and a timeless addition to your wardrobe, hence the company offers a handful variety of styles of jeans. As Ishii herself puts it: “To think only of what will sell becomes boring. We tried to offer a wardrobe of clothes that we would want to wear every day.” Oddly enough, she is not fond of tight jeans, a style which has become particularly popular the past seasons, as she believes that the beauty of denim is in the wrinkles.
While Ishii does not consider herself a designer, she has managed to create the perfect menswear-inspired silhouette, which is the company’s signature style, favored by editors and fashion-conscious women around the world.
Images from 6397 Denim Pre-Spring collection © Alexandrer Wagner for 6397
Featured image via
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