Culture Magazine

Intention, Trust, Transparency…and Rebranding

By L.m. Archer @lmarcherml

Winemaking is an art. It’s also a business. So is wine writing.

Grape growing takes patience. Thought. Care. Effort.

Nothing gets planted, harvested, and produced without intention, without trust, without transparency.

As a wine writer, I strive to emulate the same intention, trust and transparency practiced by those about whom I write. And yet…

My final redThread™ wine maker interview at the end of 2017 verified what I’d already suspected. That final interview I failed to follow my own standard procedures, which resulted in a few errors, since corrected.

But the entire situation bothered me. Why? Because I realized that I was more concerned about getting the interview done, than getting it right. I resented the non-renumerated time spent, time needed for my professional work. My heart just wasn’t in it. I lacked intention. I lost trust. I almost lost transparency. Almost.

In truth, blogging does not make me happy. Writing makes me happy. Professional writing makes me happiest.

To that end, will be rebranding in second quarter 2018, replaced by The new site will showcase my professional writing portfolio. It’s a work in progress, one I will share with you once completed. I’m still teasing out hosting platforms, site designers, and migration issues while juggling assignments, the odd family emergency, and an extended stay up north in May for Oregon Wine Month. In the meantime, binNotes will continue to feature links to my professional work, and highlight The Hedonistic Taster trade tasting notes.

Writing is a calling. It’s also a craft. Who knows why I find endless merriment in the tortured, meticulous summing and subtracting of words across a blank page, all in an endless quest to tell a story that rings true in people’s hearts, minds and souls? I just do. Hence my need to protect and honor this privilege.

May you, too, find the courage to protect that which feeds your soul. Cheers~

Copyrighted 2018 L.M. Archer | binNotes | redThread™. All Rights Reserved.


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