Business Magazine

Infographics 2.0: More Captivating Content

Posted on the 15 October 2014 by Marketingtango @marketingtango

Infographics 2.0: More Captivating Content

You remember infographics 1.0, from way back in 2012 (when we trumpeted their awesome marketing potential in this post).

These fun, graphical alternatives to dull, text heavy reports and PowerPoints almost instantly became the content marketer’s new BFF. Inviting design and clever visual treatments grabbed attention in ways the old workhorses couldn’t.

But as fresh as they were, first-gen infographics were also a static medium. The new interactive variety–call it 2.0–changes all that.

Connecting Through Visualization

An interactive infographic is a graphical visualization of what is usually deep or complex data. Examples might include explaining some special technology or process you have, or presenting a detailed timeline about your company’s history, facility or product. Viewers can engage with content much like they do a web page, clicking, scrolling and exploring content at will.

As with their static counterparts, interactive versions can feature creative illustrations, stylized icons and interesting numerical or type treatments, which, on mouse-over, might serve up thought-provoking facts, statistics or other details. Adding pan and zoom features can make the experience even more engaging, keeping viewers captivated by your content for a longer period of time.

Tech watcher Karl Schutz suggests three possible scenarios that call for interactive infographics:

  • Complex data visualization, which distills information into separate but interrelated layers, allowing viewers to graze or go deeply, as shown in this example from
  • Personalized branded content, which can be used to raise a brand’s awareness or profile without focusing on one specific product or service offering, like this entertaining Family Road Trip Map from Toyota and the Huffington Post.
  • Customized product explainers that let you tailor content and messaging for different customer segments, as in this excellent small business guide from Twitter.

What Price Innovation?

As you may have guessed, 2.0 interactivity comes at a price, and may, at least for now, be out of reach for many smaller businesses. Still, savvy marketers want to know when a new and innovative tool or technology appears on the scene. Like its predecessor, this newcomer could change the game again. It’s also possible that, as with video, responsive web design and other now-mainstream marketing tactics, the cost of producing interactive infographics could drop sooner, rather than later.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Harry and Meghan Announce That They Are Expecting Their First Child

    Harry Meghan Announce That They Expecting Their First Child

    The Duke and Duchess of Sussex while arriving in Australia for their first official overseas tour have released some special news. They are having a baby. The... Read more

    The 15 October 2018 by   Solarisastro
  • Concert Review: Some Roads Lead to Rome

    Concert Review: Some Roads Lead Rome

    Sir John Eliot Gardiner brings old-style Berlioz to Carnegie Hall. by Paul J. Pelkonen Sir John Eliot Gardiner. Photo courtesy Carnegie Hall. Historically... Read more

    The 15 October 2018 by   Superconductor
  • Cali Mavericks DoubleWood Whiskey Review

    Cali Mavericks DoubleWood Whiskey Review

    A craft bourbon made in California, through contract distillation, and finished in toasted French Oak; Cali Mavericks DoubleWood Whiskey is the latest thing to... Read more

    The 15 October 2018 by   Josh Peters
  • The Definitive Guide to Surviving Shopping at DMart

    It is a known fact that shopping at a DMart store can be a life-threatening experience. Which is why a guide like this is absolutely essential. Read more

    The 15 October 2018 by   Tejas Nair
  • Halloweens from Our Youth & Hellish Costumes

    Halloweens from Youth Hellish Costumes

    Let’s start with the obvious here. You could not breathe in these masks back in the 70s. You felt like you were being suffocated or worse. Read more

    The 15 October 2018 by   Midlifemargaritas
  • North American P-51D Mustang

    North American P-51D Mustang

    @ Camarillo Municipal Airport, CA August 2017 This P-51 Mustang “Bunny”, from the Palm Springs Air Museum, taxies by for takeoff at the Wings Over Camarillo... Read more

    The 15 October 2018 by   Htam
  • ✔638. Westleigh Park

    ✔638. Westleigh Park

    Havant Waterlooville 0-1 GatesheadNational League Saturday 13th October 2018 Havant is a town in the south east corner of Hampshire, situated in between... Read more

    The 15 October 2018 by   Smidrophenia