Business Magazine

Influencer Outreach: A Formula for Success

Posted on the 28 July 2016 by Marketingtango @marketingtango
Business woman thinking on the blackboard Share
  • July 28, 2016
  • 0
  • Email This Post
  • Print This Post

Influencer Outreach: A Formula for Success

Today’s consumers–especially the coveted millennial demographic–value experience and authenticity over advertising. While only 1% of millennials are persuaded by advertising, 33% look to trusted online personalities for purchasing guidance.

The question is, how do you connect with those personalities–dubbed influence marketers–most likely to see and share the value of your product or service? In a recent blog post, Social Media Beast provides a clear approach for integrated marketers reaching out to influencers.

Identify the Influencer(s)

Refine your list of potential partners to those most closely aligned with your area of expertise. These are most likely to become fans and share positive reviews or recommendations to their audience/your potential customers. This post from last year offers a quick checklist for getting started.

Open a Dialogue

Once you’ve narrowed it down, get to know the influencers better. It’s considered poor manners (as well as counterproductive) to do a cold outreach. Read their posts and opinions on social media, engage with their content, become a part of their communities.

When you send your first email, be open and genuine—after all, it’s their candor that made them stand out to you in the first place. Introduce your business, explain your product and why they and their audience will be interested. Tell what you have learned from them, and how you can help them and their readers. Be prepared to describe what a partnership between you might look like: will it be an invitation to participate in an upcoming event or contribute a guest blog?

Be Patient

Online personalities became influencers by amassing an audience through hard work, dedication, and commitment to their brand. They may be in demand by many others looking to piggyback on their success. If you don’t hear back right away, send a friendly follow up.

If your second message goes unanswered, move on; you have a business to run. If you hear back and are able to work together, rein in your need for instant gratification. Like many integrated marketing tactics, this approach may not yield immediate results. You are leveraging the trust the influencer has established with audiences over time for an endorsement of your product or service.

Embracing this influencer outreach approach allows you to build brand credibility and trust with your audience by connecting them to sites and people they already trust, thus improving your likelihood of success.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • The European Union Just Made Bioenergy Worse for Biodiversity

    European Union Just Made Bioenergy Worse Biodiversity

    While some complain that the European Union (EU) is an enormous, cumbersome beast (just ask the self-harming Brexiteers), it generally has some rather laudable... Read more

    The 20 August 2018 by   Bradshaw
    ENVIRONMENT
  • The Romantics

    Romantics

    These two words conjure an image in my mind of running through fields with flowers in my hand and my beloved running after me, very much like the Bollywood film... Read more

    The 20 August 2018 by   Ashleylister
    BOOKS, CREATIVITY, CULTURE, SELF EXPRESSION
  • Lesson 1570- Life Lessons I Want My Kids to Know

    Lesson 1570- Life Lessons Want Kids Know

    We just back from a family vacation on Cape Cod. It’s the one week of the year that we all go barefoot, drink cold beers in the afternoon, read books in the... Read more

    The 20 August 2018 by   Wendythomas
    ANIMALS & WILDLIFE, HOME, PETS, SELF EXPRESSION
  • Who’s Gonna Love You, Tebey at Boots & Hearts 2018 Interview

    Who’s Gonna Love You, Tebey Boots Hearts 2018 Interview

    Tebey teased his last-minute addition to Boots Hearts 2018 through his social media channels, and then he came on out to the Burl's Creek Event Grounds and wa... Read more

    The 20 August 2018 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • Frugal Tip: Make-Your-Own Sore Throat Syrup

    Frugal Tip: Make-Your-Own Sore Throat Syrup

    Summer is almost over, and there is a chill in the air, so it's not hard to think of the cold season coming soon. And with it - coughs, colds and sore throats. Read more

    The 20 August 2018 by   Catherine Mcdiarmid-Watt
    FAMILY, FINANCE, SHOPPING
  • 7 Physical Signs Your Partner Is Sleeping With Someone Else

    Let us put aside the idea of a perfect world where people love their lovers honestly, with all their heart and would never ever cheat on them, where all... Read more

    The 20 August 2018 by   Naijapary
    SOCIETY, A-CLASSER
  • Home Decor: A Garden for Every Space

    Home Decor: Garden Every Space

    For in the true nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver. Read more

    The 20 August 2018 by   Rashmi Gopal Rao
    DESTINATIONS, TRAVEL