Media Magazine

In Holland: It’s the Media Sextet

Posted on the 15 January 2014 by Themarioblog @garciainteract

TAKEAWAY: At least six newspapers compete for the attention of those loyal Dutch newspaper readers daily.  How long can the market support all of them?

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I was in Amsterdam last week as we at Garcia Media continue to work with the De Telegraaf team on various aspects of their next evolution.

Hans Haasnoot, associate editor of De Telegraaf, has sent me this photo with the headline: Media sextet.

The photo includes a rack with all six of those competing dailies in Amsterdam. Good to know that readers have a choice, and the variety is definitely there.  In addition to the ones in the photo, there are two free newspapers and a financial daily.

As happens globally, print newspaper readership is down for Dutch newspapers, including De Telegraaf, where the drop is of 9%. The slide in Dutch newspaper circulation began in 2009. It is probably a matter of time before we see fewer slices in the newspaper pie. But, who knows?  The Dutch have always been among the most loyal and devoted newspaper readers in the globe.

Long live the Dutch media sextet .

My Continuing Education Courses at Columbia University

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One of the most exciting aspects of my semester as Hearst Digital Media Professional in Residence at Columbia University’s Graduate School of Journalism is that it will not only allow me to teach a regular class for graduate students, but also, conduct three courses via the School’s Continuing Education Program.

The three courses, which are open to the public, are:

-Storytelling and the Media Quartet

Multi-Platform Design

The Role of Advertising/Branded Journalism in the Digital Age

A Multi-Platform Design & Storytelling 3-Series Bundle is available at a discounted price, which includes the aforementioned courses: Multi-Platform Design, Storytelling and the Media Quartet, and The Role of Advertising/Branded Journalism in the Digital Age. Register for the 3-course series.

Enrollment is limited so please act soon if you are interested in these courses.

About the three courses

The classes will run on a Saturday from 9 a.m. to 1 p.m.

Storytelling and the Media Quartet

Overview: Readers get their news from multiple platforms, and today’s journalists must therefore learn to tell stories for and across these platforms. This short course will focus on design (visual presentation) and storytelling (story structures and genres) for mobile, tablet, web, and print.

Participants will leave with a better understanding of the role each platform plays. They will gain hands-on experience designing story prototypes for the major platforms, taking into account the unique characteristics of each

When: March 1, 2014

Where: Columbia University Graduate School of Journalism, 2950 Broadway, New York, NY 10027

Multi-Platform Design

Overview: Our audience first comes in contact with content visually.  Readers/users give us 10 seconds in which to attract them to the content in our products.  This course will deal with the design elements that make each platform unique. It will present design as functionality through a variety of case studies across smartphones, online, print and tablets. Discussions will include typography, grids, story structures and color palettes.

Participants will gain the skills that will allow them to extend a design concept across platforms, while respecting the individual peculiarities and functionality of each. Participants will take part on a design sketching exercise.

When: March 8, 2014

Where: Columbia University Graduate School of Journalism, 2950 Broadway, New York, NY 10027

The role of Advertising/Branded Journalism in the digital age

Overview: Based on industry forecasts, online advertising is growing so fast it will generate five times the revenue of print by 2018. And that means media companies have to move even faster to adapt their sales strategies. At the same time, in a world with an overabundance of messages, brands find it difficult to get their message across, which is why many are turning to established publications to team up with them in what’s referred to as “branded journalism”. This course will explore the strategies of branded journalism through successful case studies.

Participants will engage in an exercise taking a brand of a well known product through a branded journalism strategy.

When: March 15, 2014

Where: Columbia University Graduate School of Journalism, 2950 Broadway, New York, NY 10027

For more information and to register, go here:

A funny reminder of why paper will be eternal

In case you have not seen this advertising, do so now, please. Funny and…so true!

TheMarioBlog post #1411

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