there may be several reasons including but not limited to.*Poor Customer Service*Poor Logistics And Cost Management*Inadequate Productbut the major reason is the lack of the business plan, business plan help to find a goal and active them if you take your time to set concrete but achievable goal and chart a plan to success, it can help you realize Your Dream & Make Your Business Flourish.I have compiled a list of Area that needs to be considered while writing a business plan. this will help you define your goal and path your business need to pick to active them.
1. Define Your Vission
When you start a business you have a clear goal in mind, you know exactly what you wish to achieve with your business. however, after something the clarity of your vision will become blood and you will forget some of your brilliant ideas. writing down your vision for the company will help you to define it and moreover, it would help your staff identify with the mission.all daily activity with the business can then be a line with the vision for the business, this would be the first step of writing a business.2. Know Your Market
It often happens that you have a brilliant idea but someone else is already started the business with a similar plan, this's very common of course, but you should not let this stop you. How Many Petrol Station Are There?several businesses can provide the same service and still survive, as the marketplace is huge it can sustain multiple businesses. but for this, you should know your market like the back of your hand. Research and find out how many competitors you have, what service they offer? what are the current and future trends of the industry?know the largest picture and certain things that can be used to gauge your business performance such as Gross Turnover, Profit Margins etc.... once you know what works in the market, you can manipulate them in your favor.3. Set Your Goals & Objectives For the Business.
Never assume that your goal needs to be small to accommodate your limitation,THINK BIG. clearly, define your Short Term Goals the ones you wish to active within in 12 monthsMid-Term Goals, those that would take between 2 to 3 years and long term Goals. consider all aspects such as*The revenue you wish to generate,
*Number of outlets you want,
*Number of customers you need in your database, The Target Population and Age groups as well as the amount of passive income that needs to be generated in the future.