Facebook is much more than a social network, it is a platform which has been designed and optimized to accommodate marketing campaigns for businesses. Thanks to the social commerce, social media and online shopping are coming together like never before. Consumers are increasingly wanting to be able to do more on social media and shopping naturally falls into place here. There are a number of strategies you can adopt in your digital marketing techniques to successfully sell your products or services through Facebook. More than 1 billion people around the world now use Facebook and it is fast becoming the very best place to pitch your business to consumers and your target market.
Here are three tips you can use to increase your sales using Facebook:
1. Promote Discounts and Promotions through Facebook
Consumers often visit a brand or company’s Facebook page to see if it has any promos or offers running. If you do, don’t forget to publish them on your Facebook page – this is almost guaranteed to increase sales. eBay are well known for doing this and advertise their daily deals often through Facebook.
2. Interact with Audience
Consumers follow their favorite brands on Facebook because they like interacting with them. If you’ve got a page which you rarely post on and never reply to messages, you are wasting your time. You should constantly be publishing high quality posts which are engaging and promote reactions from your followers.
3. Target Advertisements
If you sell women’s clothing, there’s little point in your ads showing to males. Using Facebook’s targeted advertisement tools, you can ensure that your posts only reach the people who matter to you: those who are likely to buy your product or use your service.Want to learn more about social commerce, its history and the role it is playing in our digital world? Check out the infographic below:
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