Are you marketing on Facebook, Twitter, or Pinterest?
Do you know which type of posts your followers love?
Social media insights or analytics shows you who your followers are and what they like.
In this post, you’ll discover how to improve your marketing using Social Media Insights.
1: Keep Track of Follower Preferences on Twitter: Twitter provides a free analytics dashboard with important statistics about your account. You can accurately measure your success in a variety of ways, ranging from the number of new followers to your most popular tweets.
You can find a 28 day activity summary of your Twitter account below your profile and this shows you, the number of times you’ve tweeted, tweet impressions, followers and profile visits. Next to each number is an up or down arrow, representing the change over the previous period.
The right side of the screen shows a summary of your analytics for the current month.
If you scroll down, you can see summaries from previous months so you can compare and track your progress. This lets you see what content is working (what your audience likes) and what isn’t. This helps you refine your content strategy to post about topics that your followers care about.
2: Learn about what’s working from Facebook Fan Insights: Facebook’s version of analytics is called Facebook Insights (available to pages with 30+ likes). You can use this information toimproveyour content and determine the best times to post.
To access these metrics, click Insights at the top of the page. From here, you can click these tabs to view a variety of analytics.
FacebookInsights PostTab
Facebook Overview Tab
5 most recent facebook posts Tab
Likes Tabshowing facebook total page likes,facebook net likes as well as facebook likes sources.
Reach Tab which displays facebook post reach,facebook engagement data, facebook hide spam unlike data and Total reach.
Visits Tab showing facebook page and tab visits.
Posts Tab showing facebook fans online, & facebook post type data.
People Tab which provides information on facebook fan demographics.
Use Facebook Insights to discover the kind ofcontent your followers care about &produce more of what they care about! This will establish your brand as a go to resource for followers earning you their trust and increased patronage.
3:Discover Follower Tastes on Pinterest: Pinterest just like Facebook and Twitter, makes it easy to track your data through analytics. The analytics tool helps you identify which images and topics work well and which don’t so you can effectively tailor your content to your audience.
There are two graphs on your analytics page: Your Pinterest Profile and Your Audience.
These graphs, show the average number of daily impressions, daily viewers, monthly viewers and monthly engagements.
By reviewing the information provided, you can easily see your top pin impressions and the number of re-pins, clicks and likes in the last 30 days. When reviewing be sure to take note of the following metrics
pinterest top pin impressions
pinterest monthly impressions
pinterest board top pin impressions
pinterest reporting date range
pinterest most shared pins
The Audience tab will give you insight to the demographics of your audience with metrics such as
pinterest audience data
pinterest follower locations
pinterest follower interests
By now you need not be told how valuable the information from insights can be to your business! Always check your analytics regularly and make necessary improvements on the go! This way, you will be able to produce more of the content your audiences crave for and of course, earn more conversions & profits!
Written by Rukevwe Toka @SwoopStudios
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