When it’s time to expand your customer base, it’s important that you find ways to increase it without losing other customers. This can be rather tricky, and it is one of the risks of changing your product model or your general strategies.
You risk upsetting those people who got used to things being the way that they used to be.
However, one of the ways that you can develop your business and expand your customer base without as much risk is to expand your customer base with good will.
You can do this in a number of ways, but don’t be surprised if you need to set aside some extra funds to really make it work.
Often times, the best way to do this is through giveaways. Here are some of the best giveaways to make your customers start paying attention to your business.
Educational Materials That Will Benefit Them
Everyone is trying to learn these days. It’s considered a good practice to learn something new each day, and studies from prestigious universities like Harvard and Yale have demonstrated that continuous learning can help prevent dementia.
And even if people don’t always read the material that you provide them, they will probably take you up on the option. You will want to make sure that you look into what your customers are likely to want.
For instance, “The Shopify Guide to Business Incorporation in Canada” may be a good choice if your target customer base is people who are looking at starting their own businesses or moving their businesses to the next level. It wouldn’t be such a good choice if your target base was quilting mothers in Texas.
Target the educational materials to issues that your clients would be interested in learning more about. Make this even simpler by using technology to your advantage, like eBooks and downloadable reports. This way you aren’t out on any expenses.
Products That Solve Their Problems
In one sense, this is very general, but it can go a long way in making you popular with your clients. If you can find some inexpensive way to produce a product to give them that will help them solve their problems, you will get them very interested in your business and in what you have to say.
The reason for this is simple. You have given them something that helps them immediately. The feeling of obligation to your company is significantly intensified. This means that they are more likely to stick with your business.
The challenge, of course, is in finding one that will actually work for your clients. You can make this much simpler by offering applications for free. Applications on tablets, smart phones, and the like can do a great deal to solve your clients’ problems.
Spark People, for instance, gives out a free app to all of their subscribers. You don’t even have to pay a subscription fee, but it will help you with calorie counting, exercise questions, and more.
Look at what your target base could use and see about creating an application that will help solve their problems and make their lives easier.
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