Business Magazine

How To Expand Your Customer Base In Canada With Good Will

Posted on the 13 June 2013 by Adeyemiadisa @adeyemiadisa

How To Expand Your Customer Base In Canada With Good Will

When it’s time to expand your customer base, it’s important that you find ways to increase it without losing other customers. This can be rather tricky, and it is one of the risks of changing your product model or your general strategies.

You risk upsetting those people who got used to things being the way that they used to be.

However, one of the ways that you can develop your business and expand your customer base without as much risk is to expand your customer base with good will.

You can do this in a number of ways, but don’t be surprised if you need to set aside some extra funds to really make it work.

Often times, the best way to do this is through giveaways. Here are some of the best giveaways to make your customers start paying attention to your business.

Educational Materials That Will Benefit Them

Everyone is trying to learn these days. It’s considered a good practice to learn something new each day, and studies from prestigious universities like Harvard and Yale have demonstrated that continuous learning can help prevent dementia.

And even if people don’t always read the material that you provide them, they will probably take you up on the option. You will want to make sure that you look into what your customers are likely to want.

For instance, “The Shopify Guide to Business Incorporation in Canada” may be a good choice if your target customer base is people who are looking at starting their own businesses or moving their businesses to the next level. It wouldn’t be such a good choice if your target base was quilting mothers in Texas.

Target the educational materials to issues that your clients would be interested in learning more about. Make this even simpler by using technology to your advantage, like eBooks and downloadable reports. This way you aren’t out on any expenses.

Products That Solve Their Problems

In one sense, this is very general, but it can go a long way in making you popular with your clients. If you can find some inexpensive way to produce a product to give them that will help them solve their problems, you will get them very interested in your business and in what you have to say.

The reason for this is simple. You have given them something that helps them immediately. The feeling of obligation to your company is significantly intensified. This means that they are more likely to stick with your business.

The challenge, of course, is in finding one that will actually work for your clients. You can make this much simpler by offering applications for free. Applications on tablets, smart phones, and the like can do a great deal to solve your clients’ problems.

Spark People, for instance, gives out a free app to all of their subscribers. You don’t even have to pay a subscription fee, but it will help you with calorie counting, exercise questions, and more.

Look at what your target base could use and see about creating an application that will help solve their problems and make their lives easier.


  • Vote on HN

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener