Do you want more exposure on Twitter? Are you applying SEO tactics to your Twitter marketing yet?
With the simple techniques outlined below, you can increase the chances that your Twitter account shows up in both Twitter and Google search.
Read on to learn how to effectively optimize your tweets for search
The most important way to effectively optimize your tweets for search is to
Use Relevant Keywords
Keywords that you’re already using in the metadata of your website are a good starting point. Your website keywords might not translate flawlessly to Twitter, but if you combine them with popular hashtags as well as topics that work well in your content, you’ll have a good group to test. The way to know which keywords work, is by by monitoring your engagement, link clicks and reach using Twitter Analytics Learn more about Twitter Analytics from our article on How to Improve your Marketing Using Social Media Insights. Any spikes in those metrics will show you which tweets have effective keywords in them. Then you can use those keywords more in your tweets and profile. You can also use google’s keyword planner tool for help in finding relevant keywords.
Some other ways to boost your visibility for both Twitter and Google search include:
1: Optimizing for Twitter Search: Tweets get high rankings Google right now, but optimizing your account for search on Twitter will allow you to have long-term search ability. Be sure to use keywords in your
Handle and Username
Images
Twitter Bio
Links
Bio Hashtags e.g. #School
Also optimize
Current Campaigns
Current Event Details
And be sure to put a Twitter Button on your website
2: Add Google’s Markup Code to Your Website: Google gives you the ability to embed a code in your website to specify your preferred social accounts, like Twitter or Facebook, to include in search results. For example, Microsoft’s social profiles are displayed in the Google knowledge panel on the right in these search results. Ensure your website has a Google Markup Code, for more info on how to do this, contact us right away!
3: Include Keywords in Your Tweets: whenever you tweet, you have the opportunity to show up in Google search results for a topic that your customers and prospects are searching for. While your tweets may not last as long at the top of search results as a website would, you get more chances to be relevant through your tweets.
Ensure you’re constantly testing and varying your content to see what works. You can use Twitter analytics to review your tweets and find out what’s working best. When you find something that works well, make sure to expand your content plan to give you more ways to tweet about that particular topic.
4: Ask for Retweets: other than Google and Twitter search, the most effective way to increase the reach of your tweets is with retweets. Unlike Facebook, there’s no penalty for asking people to share your content. Some of the most effective organic tweets end with a clear call to action. Make sure your tweets are short enough to retweet. The optimum tweet length for retweetability is fewer than 120 characters. This leaves room for other Twitter users’ handles in their retweets. Some handles are longer than others, but 120-character tweets should provide enough space to accommodate even the longer ones.
Conclusion
Every time you do a Google search, you’re creating a search stream just like Twitter does with Twitter chats. The only difference is that Google supplies a lot more content, and the change in the stream is much slower. Putting these two types of search together is a natural fit, especially since Twitter tracks keywords and hashtags in the Trends feed.
All of the tips we’ve shared are great, but they’ll never replace quality content. Always put your followers first and SEO second. Algorithms change often, so make sure to always write for the humans reading your tweets, not the robots.
Written by Rukevwe Toka @SwoopStudios
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