If you are a business who has just started out or you’re a small business who is trying hard to optimize the site for organic search, it is convoluted to know where to begin from. To get the SEO Auditapproach on-point, you should know how in-depth your analysis will go and which SEO tool will help you garner the most useful information. To narrow down some chase, go with SEO Auditprocess in order to set your website on the path of organic search. These below-mentioned steps or whatever you call them are tested multiple times and are core elements to a successful SEO audit. Without further ado, let’s dive in. Have a Glance!
SEO Tools and SEO Software
Any SEO tool like Ahrefs, SEMrush and Moz Pro has a site audit and site crawl tool which allows to crawl your website straightforwardly. Moreover, it will determine inefficiencies that will drag down your site’s organic performance. Also, you will need backlink profiling tools, keyword research tools, Webmaster tools as they are needed for performing the steps. If you are tight on budget and don’t have extra bucks to invest in a premium tool, then we will recommend you to procure these before you begin with the SEO Auditof your site.
Google Search Console
To carry forward an SEO Auditon your own website, use Google Search Console and Google Analytics. After that, verify that you own the website. If you are auditing a site that you don’t own, then use Analytics and Search Console to perform that audit.
Discover Internal and External Link Building Opportunities: Building link is an integral part of growing website authority, and no SEO audit is complete without site-specific internal and external links.
Internal Link Building: Internal links are imperative for forming authoritative hierarchies within your site. The most effortless and straightforward way to build internal links is by creating a new piece of content which helps to build up equity. Therefore, if you create a new resource on a Facebook ad, then you will have to link those pages as well.
External Link Building: If you earn links from a diverse set of authoritative domains, then it will help you to increase Domain Authority. The most simple and easy way to build external links is by searching for resource lists.
Find Potential Information Architecture Improvements: Information architecture means the way in which information is structured and ordered. Redistribute internal linking structures, and in this regard, you should closely work with SEO Company in Australia to develop user-friendly solutions that will enhance page authority without compromising user experience. If you increase the number of posts-per-page, then it will bring those older posts closer to the homepage. Therefore, replace the duplicate links with the links to other pages. For which you want to pass equity, and it will allow you to maximize that desired space fully.
Look for Thin Content: Your website pages will get no space on search engine results page if your content is of no value. A thin content basically fails at satisfying the user needs. Even a 300-word blog post explaining a complex concept is considered thin. Therefore to rectify this mistake remove the thin content. If you remove thin content, then you will be offered with more opportunities to link internally.
Pinpoint Duplicate Content: While scanning for thin content, you will also notice duplicate content. Just like thin content, duplicate content is not suitable for your website rankings. Since Google is very smart when it comes to identifying intentionally duplicate content on your site.
Keyword Optimization: Once you write compelling content that is SEO-rich, then it is essential to optimize it as well. If you don’t know how to optimize the content, then seek the help of SEO Company in Australia. Since your duty is to get the keywords ranked, therefore ensure all your pages are optimized for possible keywords. Moreover, manifest this optimization technique as it will help you to show up in organic search. Furthermore, search for keywords that are related to your topic and the one that has high intent, high volume and low difficulty. Also use the keywords in H2, title and first paragraph of the body. When creating a new piece of content, make sure to optimize it from the start.
Optimize Meta Tags: To be precise, Meta tags consist of a Meta description and Meta title. It helps Google to determine whether the content of the page is crawling or not. Use your vertical-specific keywords and write your Meta tags in mandate to show up in search.
What are the best Meta Tag Practices?
Title: Write titles not more than 50-60 characters. Titles should be self-explanatory and easy to understand.
Descriptions: The maximum length of the description should be 155 to 160 words. Moreover, descriptions should be original and informative.
Discover Page Update Opportunities: From time to time, make small updates to a page to give signal to Google. Strive to keep pages fresh and relevant in the eyes of the search engine. Bear in mind; two types of content should be updated recurrently. The very first one is a top page which helps to drive traffic to your business. The second is an opportunity page which can gain a meaningful increase in traffic if it is moved up slightly in the Search Engine Result Page. Also, the pages of the website that are ranked outside the top 10pages should be updated in order to give them a fair chance to move them to page one.
Page Speed: Page Speed became more critical when Google dropped its Speed Update. This update was added because of the increase in mobile searching. Mark our words, no customer would ever wait around for a page to get open. Yes, even you won’t. The faster your site will be, more likely Google will reward you with organic rankings. Count on PageSpeed Insights as it can be your go-to tool, and it will give you a closer look at page speeds, and it will also offer suggestions for improvement.
Look for Site Errors: A 404 page not found error is caused by broken links and images within your website. For Instance, if a page on your site links to the content that has been removed, then anyone who will click on the link will get a 404 error. Also, feed-in mind broken links don’t result in site penalties. 404 error also occur naturally when your site’s structure changes. Moreover, broken links in inconvenient places can fracture the internal linking structure. It can be a pain in the ass for visitors that try to navigate from one page to another. Once you are able to rectify them, then fixing is only a matter of fact. And you will come to know how vital each link will be to your linking structure and user experience. For ease, you can use chrome extension as it is useful for identifying broken links on a page-by-page basis.
Shift from HTTP to HTTPS: If you are running on HTTP, then it is a complete bummer for your business in today’s digital marketing landscape. Since HTTPS is more secure, faster and is one of Google’s ranking signals. If you don’t get it how to make a switch, then you can take the help of SEO Company in Australia.
Final Thoughts
There’s no magic recipe for a successful SEO Audit, therefore due to the same reason SEO is considered as inconsistent. Google is the game master, and it can anytime turn tables on you, thus, never set for a one-size-fits-all SEO audit. Go for tailor-made SEO auditstrategies that are planned by an experienced and top-rated company like MagicByte Solutions. Just take them on board and rest everything will fall into place.
