In what has to be the most dystopian ad campaign ever, Microsoft has released a new info-graphic demonstrating how we can fill all of those unproductive moments in our lives with something totally worthwhile, like meetings.
It goes without saying that everyone wants to work on vacation, because what’s the point of going someplace different if you can’t swaddle yourself in the same exact bullshit you deal with every other day of your life?
That’s especially true of television. You shouldn’t even bother recording your favorite show. You’re too busy to watch it anyway.
And hey, little Bobby won’t know you were talking to a client instead of seeing him score his first goal. It’s kind of a win-win, actually.
And while we’re at it, wouldn’t we be more productive if we didn’t have to waste our precious waking moments speaking to friends and family?
Speaking of waking hours, we really need more of those. Sleep is for pussies.
Don’t get us wrong. We’re huge fans of technology that allows us to work remotely. We exploit that flexibility as much as anyone on the planet. At the same time, we’re not fans at all of what Microsoft really seems to be promoting with this info graphic: the idea that technology should permit work to intrude into every aspect of our lives.
Just because we can have a conference call from a national park, or email colleagues while at dinner with our spouse, or draft memos while watching t.v. doesn’t mean we should. More importantly, we shouldn’t be expected to.
