SEO activities have become an integral part of online promotions, equipping businesses with brand visibility enhancement. There have been numerous websites that have gained page ranking and thus known to the people who were looking for the kind of services that these businesses were providing. SEO strategies undertake various methods to improve ranking on the search engines like Google, MSN, Bing, Yahoo, etc. However, there are certain that they have to ditch now to comply with the Panda and Penguin updates from Google. This was an attempt to bring only quality content to the user.
What should not be done
Now, in order to be in the good books of Google, following are things you must avoid at all cost:
1. By filling Keywords at every instance
It is a common thing that is understood as the hit maker in SEO and it is but it should not be over used. With the launch of the updates, all the websites that have been involved in stuffing of the keywords are fined and penalized.
2. “Bad” Landing pages
Empty landing pages or pages with less content can land you in trouble in the eyes of Google as this is also an aspect of SEO that is the reason of putting the “bad” websites in the list of defaulters.
3. Loads of Extra Links
It was also a practice to put too many extra links directing to your landing pages having the anchor text. There is no need left for having them in huge numbers because Google algorithms will redirect only the first one of the particular link.
4. Degraded Quality of Content
Put only the best of the content on your website because this is what will be considered not anything or everything that you will paste on the website. Google can easily spots websites with bad content and remove them from the consideration of the ranking on Google page.
There are some other activities that you should avoid like having a different page for every keyword, misusing title tags using them for spam, footer links and things like that, which have contributed in over SEO optimization intentionally or otherwise.
What is to be done
1. Remove the unnatural links
Though the work is huge but could not be avoided. You need to make out the list of such links and sort according to many priorities and remove that you are suspecting of being “bad”.
2. Improve content of the pages
This is done by keeping readers of your site in mind and not just the search engine. Decreasing the ratio of keywords is also a way to make your content look better.
3. Optimize the inner pages
Homepage is the focus of every SEO but optimizing the inner pages also makes sense for the targeted customers and search engine as well.
4. Focus more on Social Media
Building a profile of business on social media like Facebook, Twitter and Google+ will eventually pay you in the Google ranking, even if it is not clearly understood how. Putting orientation in that has also seen to be paying out.
There are other things like micro blogging, forum posting, classified website submissions, etc that have also shown proven results. So now you know which way your SEO strategy should move!
Author Bio: Deepak Gupta is top notch internet marketing professional and work with well reputed SEO Company in Delhi. With a keen interest to make people aware about the latest trends, the professional ensures that he provide best SEO consulting service to his clients.
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