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H&M to Launch New COS-like Store

By Thedailyfashionfeed @dailyfashfeed

H&M; to launch new COS-like Store

Cos S/S12 Collection 

Hennes and Mauritz, the brains behind giant H&M have confirmed they will launch a brand new standalone brand next year, in the more luxury end of the market. As well as H&M, who have just launched a high-end Conscious Collection, Hennes also owns fashion retailers COS and Monki and are eager to see their new brand follow in the footsteps of minimalist brand COS, H&M CEO, Karl-Johan Persson said "Like COS which today is very successful with good profitability, he new chain of stores will be independent and complement the other offerings from the group." As a huge COS fan, I am so excited for this new venture and can't wait to see what Hennes will produce.Are you looking forward to Hennes latest project? 

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