Hess today announced a new addition to its Hess Toy Truck collection — the first ever plush toy truck designed especially for its youngest fans. My First Hess Truck: 2020 Fire Truck is now on sale exclusively at HessToyTruck.com for $29.99 with free standard shipping and Energizer® batteries included.
Safe for all ages, the soft and cuddly red Fire Truck has friendly eyes and a smiling front grill. The plush toy truck features squeeze-activated flashing LED lights, two sing along songs, an auto shutoff nightlight, silent mode and an easy-grab ladder. The 2020 commemorative license plate and accompanying keepsake driver’s license tag follow the collectability tradition.
Hess Announces First Ever Plush Toy Truck
The Hess Toy Truck, offered exclusively online at www.HessToyTruck.com, remains among the bestselling toys annually and a highly sought-after collectible and treasured holiday tradition that has been shared among families for over 55 years.
Created as a way to provide a fun, high-quality, and affordable toy for families during the holiday season, the first Hess Toy Truck was introduced in 1964. Ever since, the annual release of a new toy truck is a highly anticipated event and a treasured holiday tradition for millions of families. Learn more about our history about our history or see our prior releases below.
The vision for the Toy Truck became a reality with the 1964 Hess Tanker Trailer. A replica of the company’s first B61 Mack truck and trailer, the toy’s features were rare for its time: working headlights and taillights controlled by a switch at the back of the cab, and a cargo tank that could be filled and emptied with an accompanying funnel and rubber hose.
Hess Announces First Ever Plush Toy Truck
There were no TV ads or major radio campaigns for the Tanker Trailer — just a few small newspaper ads for a well-made toy, battery included, sold at Hess gas stations. The now iconic holiday tradition fun had just begun.
