Gigi Hadid and Maybelline posted announcements to social media to build buzz for #GIGIxMAYBELLINE, a range the 22-year-old model created in collaboration with the brand.
Hadid worked with Maybelline's research and innovation team over the past year on looks, shades, formulas and packaging elements.
Is's amazing to me, a descendant of the Original Maybelline Family, to watch as Maybelline New York, unfolds their new advertising strategy. 
They now a male face representing Maybelline. 
Bloggers with large following, now collaborate with the the the company to influence a younger audience.
They've changed their "Maybe it's Maybelline" to "Make it Happen.
It's just been announced that they've contracted the first Asian Global Face of Maybelline.
And, now for the first time, they've pulled out all the stops and come out with products that aren't actually Maybelline, but, created by 22 year old model, Gigi Hadid, ( the face of Maybelline's, products with her name in the packaging. Well Maybelline.)
Maybelline has always been first in innovative advertising, since 1915. So, maybe the Spirit of their founder, my Great uncle, Tom Lyle Williams is still working to keep the brand fresh and growing into another generation. Keep it up Maybelline NY. Tom Lyle would say keep up the good work.
