Hendrick’s Gin at the 40th Festival International de Jazz de Montréal. Hendrick’s Gin proudly opens the doors to its Portal of Peculiarity into the world of Hendrick’s Gin and the E.L.E.V.A.T.U.M. experience for a dazzling duet of days, today, June 27th, and tomorrow, June 28th, at the 2019 Festival International de Jazz de Montréal.
Curiously located (for the first time in history), at 310 Rue Saint-Catherine Ouest in downtown Montréal, the Hendrick’s Gin auditory and ocular spectacle, marries jazz with gin, and soar with score for an unusual experience unlike any other.
“The Hendrick’s Gin E.L.E.V.A.T.U.M. grants guests an escape from the mundane and the chance to foray into the whimsical world of Hendrick’s Gin,” comments Jessica Mieczkowska, Canadian Brand Manager, Hendrick’s Gin. “We are thrilled to return to the Festival International de Jazz de Montréal for the second year and to enchant guests with our multi-sensory Hendrick’s Gin experience.”
The Corridor into the Curious
The foray into the whimsical world of Hendrick’s Gin begins at the Hendrick’s Gin Air Departure Lounge, stationed at the corner of Rue de Bleury and Rue Saint-Catherine Ouest.
Guests will be greeted by Madame E.L.E.V.A.T.U.M. and must present their rare and coveted Golden Ticket to gain entry. Once granted, one of Madame E.L.E.V.A.T.U.M.’s 11 botanicals will chaperone guests into the Portal of Peculiarity – where the journey into the whimsical world of Hendrick’s Gin begins!
The Portal of Peculiarity
Upon entry, guests will be enchanted by a wall adorned with one of the world’s most coveted blossoms, the rose, also one of Hendrick’s most delectable botanicals.
Levitating the ocular spectacle of roses, is the wondrous auditory pleasure of the world’s only C.O.R.G.A.N. (Cucumber Organ of Remarkably Glorious Auditory Nirvana), a one-of-a-kind musical instrument which consists of 49 real, whole cucumber keys that create a cucumberous musical tone when touched.
Elevating the whimsical score of the C.O.R.G.A.N., for the first time in Montréal history, is the worldly Hendrick’s Gin Theremin (also known in peculiar circles as the There-gin) on which thereminist Theadora Feu Follet will provide the most mysterious sonnets of sound without even laying a physical hand on an instrument.
Hendrick’s Gin at the 40th Festival International de Jazz de Montréal
Guests are invited to take a peculiar pause to visit with Renowned Intuitive Specialist Terri-Lynn Decker, who will conduct special energy readings, giving guests an unparalleled perspective into their past, present and future.