Helen Frances Williams, First Little Princess Born into the Maybelline Family, 1918

Helen Frances Williams (Huber,) was the first child born to Noel and Frances Williams on May 31, 1918.  The first baby girl born into the Maybelline Family she was a  little Princess while Tom Lyle's son Tom Jr certainly was it's Prince.  It was Helen's father Noel who loaned his brother Tom Lyle $500 to launch  Maybel Laboratories in 1915.  Noel was Vice President of the Chicago based company from 1917 until his death in 1951.Helen was the only member of the Maybelline family who modeled for a Maybelline Ad before marrying and having a large family. Her beautiful deep set eye's were perfect for showing off Maybelline mascara and eye shadow during the late 1930s ,when Hollywood stars still insisted on glamor at all cost.  Helen was not only glamorous she was a natural beauty inside and out.Very few members of the family actually worked for the Maybelline company and because of this there was no one prepared to carry on after Tom Lyle sold Maybelline in 1967 to Plough Inc.  At that time Tom Lyle and Tom Jr. could no longer handle the stress of a growing cosmetic company that continued to out sell every other eye make up on the market.Read more about Noel and Frances and their role in the birth of the Maybelline Co., as well as their 4 children, Helen, Annette, Noel, and Dick Williams, in the Maybelline Story and the Spirited Family Dynasty Behind It.