The power and skills of Indian craftsmen are inherent in today’s artisans as well. The rich heritage of our country is still alive and one of them is the trend of Indian handloom. The finely created handloom sarees be it chanderi cotton, Kanchipuram or Madhubani, each type has its distinctive look and comfort.
Precisely speaking, handloom sarees are handmade pieces, weaved and stitched by mostly rural craftsmen. These are exquisite designs available in a variety of cloth material and endless design options. The fact that true handloom sarees are originated by rural craftsmen, it heavily contributes to the income of rural India.
Women who are admirers of six yards will agree with the unmatchable comfort that hand-stitched sarees have. Unlike modern designs, these have both the classiness and feather-light weight. These pieces are made out of 100% natural fibres and are kept away from any artificial mixing during their manufacturing.
In the past few years, Government initiative ‘Made in India’ has given a big boost to rural craftsmanship and due to this, the production of this work increased heavily. Indian fashion market saw the arrival of unique hand-stitched designs and the increasing demand for the same by Indian women.
Also, last year Prime Minister Narendra Modi launched the ‘India Handloom Brand’ on National Handloom Day to endorse the product. A national workshop called Design Sutra was also organised in Bhubaneswar, where 15 NIFTs, private institutes and 25 weavers’ service centres decided to integrate NIFT course work with handloom and handicraft clusters.
Barely 20 days into her new portfolio, Union textiles minister Smriti Irani also launched a Twitter campaign #iwearhandloom just before National Handloom Day on August 7. The campaign went viral and substantially motivated the artisans seeing the support from the Indian Government.
All these steps in totality represented the speedy movement of Indian craftsmanship towards expansion and its increasing demand. Evidently, from celebrities to common ones, handloom trend took over the fashion choices of every woman.
And the reason why handloom is every woman’s favorite is because of the Indian culture its designs display. No other modern saree designs exhibit the traditional culture the way hand-stitched pieces do. Craftsmen from different states show their culture in their unique needlework or weaving design.
This is exactly why the demand for handloom pieces can be seen in the foreign market as well. Indian heritage is exported to the global market in the form of hand-made unique designs. One might say that western fashion has taken over the Indian apparel market but globally and for traditional Indian lovers, handloom is irreplaceable.
In fact, it can be safely said that the only way India can make a mark in the foreign fashion market is with its authentic and unique handloom work. This is why Indian brands dealing with traditional handloom have gone international and achieved stupendous success.
To sum it up, all these reasons came together to protect the Indian handloom skills from diminishing and staying alive in the current trend. Surely machine made design has the price advantage as man-made pieces are costlier, but authenticity will have its own worth. If you are looking for some jaw-dropping handloom sarees for yourself, Sareez is the best place to find them! The uniqueness and touch of Indian heritage in handloom sarees will always remain unmatchable in the fashion world.
