Lifestyle Magazine

Guess Creates a Tiesto Watch

By Raymondleejewelers @raymondleejwlrs

Guess continues to sponsor Tiësto performances and have past collaborated with Tiësto on lines of womenswear, menswear and accessories. The fashion and lifestyle brand has now unveiled a new timepiece in collaboration with the music producer and DJ. The sporty watch is said to be inspired by all of his world wide performances.

Guess Tiesto Watch

It is a limited edition 45 mm timepiece that will only be available in Guess stores, specialist retailers and Guess partner department stores. Fashioned from gunmetal PVC stainless steel, it has a large crown, patterned dial and an electric blue sweeping hand that marks the seconds. The Tiësto logo adorns the caseback.

tiesto watch

Paul Marciano, the brand’s chief executive and creative director explains, ” Tiësto understands the Guess lifestyle so well. To extend this collaboration to more categories was an easy and a fun choice.” Marciano says that he was very impressed with DJ and music producer Tiësto upon first meeting him. “We connected right away on both a personal and professional level,” he said.

Guess Creates a Tiesto Watch

Marciano claims that Tiësto is much more than just a DJ. He says the music producer understands how to build a brand. “There is no better choice in music today to represent the free-spirited, adventurous and sexy Guess lifestyle.”

The new timepiece will be promoted with a dedicated mini-site providing product details and performance schedules. An e-commerce section is being planned for the mini-site. The Guess brand is hoping to build buzz about the new creation with the Twitter hash tag #guesstiesto.

DJ Tiësto was born Tijs Michiel Verwest on January 17th, 1969. The Dutch musician is a DJ and producer of electronic dance music.

Tiesto is described as having created a global brand out of his DJ and production work, and has previously launched his own radio channel, headphones and an iPhone app.

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