The prosperity of Pasadena is dependent on the financial health of our local business community.
One simple way everyone who lives, works or does business in Pasadena can aid in the recovery of our local economy is to spend money with Pasadena businesses. In collaboration with the City of Pasadena, the Pasadena Chamber of Commerce is promoting local shopping through its “Grow Your Community, Shop Pasadena” informational campaign.
Grow Your Community, Shop Pasadena encourages residents, workers and business owners in Pasadena to patronize local shops, restaurants and services that create local jobs and provide the financial bedrock for Pasadena.
Sales tax dollars, business license fees, property taxes and other assessments paid by commercial interests return money to Pasadena to pay for essential services such as police and fire protection and also support our local public schools, parks and Pasadena City College. Spending in Pasadena also preserves local jobs, maintains local businesses and even saves travel time and reduces fuel consumption.
“Grow Your Community, Shop Pasadena encourages everyone to think locally when buying during the holiday season and beyond,” said Eric Duyshart, economic development manager for the City of Pasadena. “Our local businesses contribute to the excellent quality of life in Pasadena and every dollar retained in Pasadena pays a dividend to our community.”
“We all have memories of that favorite retailer, restaurant or entertainment venue that is no longer in business here in Pasadena,” said Pasadena Chamber CEO Paul Little. “We are equally aware of our unemployment figures and the difficulty many have in finding work. At the same time we all take advantage of the high quality of services provided by the City of Pasadena to support the quality of life in our neighborhoods and the vitality of our commercial interests and business districts. Shopping with our local stores and eating in our local restaurants in something we can all do to help preserve and grow jobs in Pasadena for Pasadena residents.”
To encourage local residents and workers to shop in Pasadena, the City of Pasadena and the Pasadena Chamber of Commerce are sponsoring Grow Your Community, Shop Pasadena promotional campaign to encourage local residents, workers, businesses and others to shop at Pasadena stores during the holidays.
“If we want to keep our favorite businesses open and continue to have services provided by the city, there is a simple thing we can all do: support local businesses,” according to Mr. Little. “Shopping in Pasadena this holiday season, and beyond, has a positive ripple effect throughout our city.”
Grow Your Community, Shop Pasadena features bus shelter ads that are on display throughout Pasadena from mid-November to mid-January. The ads were designed in partnership with The Agency, a student-run advertising cooperative at Art Center College of Design. CBS Outdoor generously provides bus shelter space for the oversized poster campaign.
The Pasadena Chamber of Commerce and Civic Association is a professional business organization. Since the earliest days of Pasadena, the Chamber has played a major role in the development of this internationally renowned city. Since 1888, when the organization was founded as the Board of Trade, the Chamber’s primary purpose has been the enhancement of both the business climate and the quality of life in Pasadena. The Pasadena Chamber of Commerce serves more than 1450 members.
– Contributed by Paul Little, President and Chief Executive Officer of the Pasadena Chamber of Commerce
