You only need to be on my page for about two seconds before understanding one important thing about me: I love music.
I’m Kathryn Coduto. I’m a media management graduate student at Kent State University, but even more importantly, I’m a music fanatic. My research throughout my college career has focused on the marriage of music and publicity, and it was complemented this summer by my internship at Warner Bros. Records. While I have had an incredibly positive college experience, being able to research the music industry so actively has been the greatest aspect.
I still have not committed to one career when I graduate from Kent State. As you might imagine, I know I want to work in music. However, my mind changes almost daily when it comes to understanding what, exactly, I want to do in that industry. Do I want to be a music writer? Or act as a press agent? Sometimes I want to run my own publicity company. And, every now and then, I even think about how much I would enjoy producing live concerts and shows.
So I can’t make up my mind, but I’m not worried about it. The first time I went to London, I explored the music scene and got to know a number of interesting people in the process. Now, going back, I feel that London will serve as a guide once again on what it is I am looking to do. I still plan on attending concerts and conducting interviews, but I feel that I have more of a focus this time. Instead of researching basic publicity tactics, this round of interviews will focus on negative publicity and the differences in the generation of that publicity.
I feel that going back to London will solidify a lot of things for me. It’s the next step for me in completing my graduate thesis, which will be a data analysis on negative publicity in music publications; it will also help me to understand, I think, what it is I am going to do in less than a year when I am graduating.
And even if it doesn’t, I do know that the research I conduct in London will stick with me forever. I know it did the first time around.
