Fashion Magazine

Godiva 2017 Gold Discovery Collection

By A Beauty Feature @abeautyfeature

Premium Belgian chocolatier, GODIVA, is excited to announce the launch of its stylish new ‘Gold Discovery’ collection. A fresh, contemporary and visually stunning interpretation of the brand’s iconic ‘Gold Collection’, Gold Discovery is an enticing offering for the adventurous foodie.

A modern day interpretation of GODIVA’s timeless classic ‘Gold Collection’, the new Gold Discovery Collection is an avant-garde meeting of heritage and innovation. Retaining the Belgian chocolate mastery that the Gold Collection is celebrated for, the alluring new collection brandishes contemporary new flavours, colours, shapes and textures.

Godiva 2017 Gold Discovery Collection

Godiva 2017 Gold Discovery Collection – Vanessa Yeung

Created by the chocolatier’s visionary chef chocolatiers, the Gold Discovery Collection is crafted from carefully selected, premium ingredients. The chefs crafted tantalising and unexpected flavor combinations including passionfruit and pink pepper, strawberry and lychee and the delicious new innovation – “blond” chocolate. Boasting indulgent fillings from nutty pralines, smooth caramels, intense ganaches and lively, fruity pieces, the collection is a delicious journey through some of chocolate’s most exciting expressions.

The chefs worked closely with skilled industrial designers. To create ultra-modern, sophisticated new chocolate shapes. Adding another layer of intrigue. Selected pieces in the collection are presented in a stylish array of colours with natural ingredients used to achieve them.

One of the masters behind the magic, Chef Jean Apostolou explains the team’s inspirations for the Gold Discovery Collection. “We chefs share a collective passion for complex textures and refined flavor combinations that surprise and seduce. Our brand’s heritage is always in our hearts, but we are building a new horizon in premium chocolate craftsmanship. One that is daring, unexpected and utterly beguiling”.

The collection’s chic packaging also lends a contemporary twist to GODIVA’s iconic gold packaging. Retaining the timeless, luxe aesthetic of the traditional gold box. The Gold Discovery Collection’s packaging is embossed with subtle symbols that cue the chocolatier’s heritage and identity. The box is finished with a pale gold satin ribbon that is symbolic of the quality, attention to detail and beauty that has been synonymous with the GODIVA name for the past 90 years.

GODIVA 2017 Gold Discovery Collection

The Gold Discovery Collection is a colourful, contemporary, multi-sensory assortment. That is the ultimate in modern, premium chocolate artistry. Perfect for giving, sharing and savouring.


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