getting your designs featured on wedding blogs from Claire Gould on Vimeo.
As a wedding stationer, jewellery or cake designer you might not have considered submitting your designs to be featured on wedding blogs. This short video explains the benefits of sponsored blog features, and looks at the differences between wedding blog advertising and the printed wedding magazines.
Getting featured on wedding blogs: why and how you can do it!
- Readership. Wedding blogs are big these days — far bigger than the magazines. Spend twenty minutes collecting as many media packs for blogs and wedding magazines as you can, and then compare the stats!
- Visibility. If you’re a wedding stationery, jewellery or cake designer you won’t get near the front of a traditional print wedding magazine. With a sponsored blog post, you get our front page all for yourself and your products.
- Images. What do you get in a wedding magazine? An eighth of an editorial page with a small photo of one of your designs? Featuring on a blog gives you an opportunity to share large images, and lots of them, with potential customers.
- Long term search potential. A well-written blog feature will bring visitors to your website for months — there’ll be an initial spike in your website traffic on the day your feature is published, and then Google will pick it up, continuing with a smaller but steady flow of visitors to your site. It’s really important to choose your keywords carefully so this works.
- Instant calls to action. It’s all in a click: a bride or groom reading a wedding magazine might decide to look at your website later. They could forget, or find an alternative instead. With a blog, you can offer a one-day discount or free samples for the first 10 enquiries — it’s a great way to get a conversation going with potential customers.
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