Getting Featured on Wedding Blogs (video Blog)

get­ting your designs fea­tured on wed­ding blogs from Claire Gould on Vimeo.

As a wed­ding sta­tioner, jew­ellery or cake designer you might not have con­sid­ered sub­mit­ting your designs to be fea­tured on wed­ding blogs. This short video explains the ben­e­fits of spon­sored blog fea­tures, and looks at the dif­fer­ences between wed­ding blog adver­tis­ing and the printed wed­ding magazines.

Get­ting fea­tured on wed­ding blogs: why and how you can do it!

1. Read­er­ship. Wed­ding blogs are big these days — far big­ger than the mag­a­zines. Spend twenty min­utes col­lect­ing as many media packs for blogs and wed­ding mag­a­zines as you can, and then com­pare the stats!
2. Vis­i­bil­ity. If you’re a wed­ding sta­tionery, jew­ellery or cake designer you won’t get near the front of a tra­di­tional print wed­ding mag­a­zine. With a spon­sored blog post, you get our front page all for your­self and your products.
3. Images. What do you get in a wed­ding mag­a­zine? An eighth of an edi­to­r­ial page with a small photo of one of your designs? Fea­tur­ing on a blog gives you an oppor­tu­nity to share large images, and lots of them, with poten­tial customers.
4. Long term search poten­tial. A well-written blog fea­ture will bring vis­i­tors to your web­site for months — there’ll be an ini­tial spike in your web­site traf­fic on the day your fea­ture is pub­lished, and then Google will pick it up, con­tin­u­ing with a smaller but steady flow of vis­i­tors to your site. It’s really impor­tant to choose your key­words care­fully so this works.
5. Instant calls to action. It’s all in a click: a bride or groom read­ing a wed­ding mag­a­zine might decide to look at your web­site later. They could for­get, or find an alter­na­tive instead. With a blog, you can offer a one-day dis­count or free sam­ples for the first 10 enquiries — it’s a great way to get a con­ver­sa­tion going with poten­tial customers.

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