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Generating New Business and Program Ideas

Posted on the 20 September 2012 by Lindaluke @coachlindaluke

Generating New Business and Program Ideas

There are three basic approaches to business and program creation:

1. Identify your personal gifts, the legacy you want to leave and then figure out who and how.

  1. List your talents, skills, and knowledge.  Include everything, even hobbies or things you do for fun.
  2. What do you want the legacy of your work to be?  What do you want to give the world?
  3. Who would you like to give it to?
  4. What would that look like?  How would you deliver it?

2. Identify your ideal client, their deepest desires and needs, and provide a solution for them.

  1. Create a clear picture of your ideal client.
  2. What do they want?
  3. What are their biggest challenges or needs?
  4. What solution(s) can you provide?

(For a more in depth version of this approach go to: http://www.simplesmartbusiness.com/focus-on-your-ideal-clients-to-create-a-business-you-love/

3. Copy or enroll in what others are doing successfully.  (MLM’s, direct sales, consulting, NLP)

  1. Who as a business person inspires you?  Who would you love to have as a mentor?
  2. What have you seen that interests you?
  3. Can you confirm its integrity and success?
  4. How much structure and support do you want?
  5. Is it a good fit for you? (your skills, strengths, personality, and working style)
  6. If it’s a group program, will you thrive in that environment?

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