From Digital Back to the Editorial: Brands' Journey Through Innovations

By Ladylikechic @Ladylike_Chic

The past few years may have seen a migration of fashion editors moving into the retail game, but let’s face it, fashion magazines are still a viable way for brands to reach an engaged audience. So some tech savvy brands are getting smart and making the most of these press opportunities to increase their brand’s exposure and sales
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Fashionbi is a full-scale brand database for the fashion industry, offering in-depth analytics for a brand and its competitors. Based in Milan, Italy with correspondents around the world, Fashionbi works with a growing list of fashion clientele to evaluate their social media efforts and their place in today's changing market.

I am a contributor to the Fashionbi Newspaper, from which this preview is taken.