This summer, a new film created by Finlandia Vodka will bring 1000 years of wisdom to viewers, aimed to inspire and to bring the brand’s less ordinary philosophy into their own lives. Made with Finnish glacial spring water and six-row barley, and world-renowned for its craftsmanship and clean, pure taste, Finlandia is the less ordinary vodka that believes in living “a life less ordinary.” The brand’s new campaign, 1000 Years of Less Ordinary Wisdom, is an exploration of this idea. Launching worldwide on 11th June, the campaign is led by a 3-minute documentary style film which captures the wisdom of an extraordinary cast of characters.
Finlandia Presents 1000 Years of Less Ordinary Wisdom
Together with creative agency Wieden+Kennedy London and award-winning director Siri Bunford, Finlandia scoured the world to find people that embody the ‘less ordinary’ spirit, and whose ages total one thousand years. The team interviewed each of these characters with the ambition of distilling their wisdom into a documentary-style film, aiming to inspire others to lead a ‘less ordinary’ life.
Finlandia Presents 1000 Years of Less Ordinary Wisdom
From a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity, the film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. 1000 Years of Less Ordinary Wisdom delivers life advice that could only come from those who together have truly lived ten centuries of ‘less ordinary.’
The film features a total of 14 characters, including New York city’s nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthor Julius Bjornsson. Driven by an energetic soundtrack, footage of the characters against backdrops ranging from dense Finnish forests to the vibrant streets of New Orleans is intercut with powerful quotes of each person’s wisdom.
A cocktail recipe inspired by each character and created by Finlandia’s expert mixologists will also be released on the brand’s Facebook channel.
