Those who say that the fashion industry isn't a business, clearly has never worked in it. In fact, if you ask me (and many of my fellow fashion managers), it is one of the hardest industries to work in because you have to strike the perfect balance of creativity and business savvy to make a fashion company successful.
So, in this vein, it is always intriguing to me when I find a product whose sole purpose is to make a fashion company more knowledgeable and successful. Fashionbi is a new brand-centric database that analyzes the social media efforts of fashion companies to give its user a complete picture of the market as it stands.
I recently had the pleasure of seeing a behind-the-scenes look of the database and it is quite impressive. Not only can you get a complete picture of your company's performance, but you can also better understand your competitors and the sector of the industry you wish to succeed in.
If you're interested in learning more about Fashionbi, I suggest you check out their website. I really look forward into seeing this database grow in popularity within the industry as this is definitely the future of fashion...
All photos courtesy of Fashionbi.
