Kate and Cara photographed by Mario. Did you read that Karl thinks that Cara is the new Kate?
Today I’ve decided to call everyone by name because sometimes we know almost everything about these characters’s lives that It seems we know them for real.
Listening to the note of I Put A Spell On You performed by Jeff Beck with Joss Stone, the two generations of models interpret, complicit and amused, the quintessential of the British style, dressed only by the most iconic of coats: the trench Sandringham.
The advertising campaign was actually created for the new perfume My burburry. I love raining. I love wearing a trench. And I’ve always thought how much I love the smell in the air after the rain and I was wondering about the possibility to enclose it in a bottle. My Burburry fragrance is just that, the parfume of a garden after raining in London.
Even if I love the sophisticated subtle concept behind this fragrance, I’ve never tried it and I think the advertising campaign does it job well.
I must admit I have always loved Kate Moss, the most eclectic, versatile and chameleon super top of the nineties. For her dreamy love story with Johnny Depp, for the never ending campaigns, for being under the spotlight for years.
I have less sympathy for the, so defined, ‘new Kate’. I find her just a bit too ‘the bad girl one‘ without the good part of this. Do you really think she could ever be the new Kate Moss?
By the way I do not know what the success of the new fragrance will be, but I am sure that the advertising campaign is definitely a high impact one.